Uncommon Marketing Techniques: Practical Real-Life Help In Marketing And Direct Marketing

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9780979292439: Uncommon Marketing Techniques: Practical Real-Life Help In Marketing And Direct Marketing
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Over 33 articles by author Jeffrey Dobkin, in his own brilliant, breezy conversational style of writing. The best tips in marketing, direct marketing and PR. Content-rich. Learn how to increase response in any campaign. Includes: Magazine Publishers Hate Me - How to buy magazine ad space at 20%, 50%, 70% discount. How To Create Your Own Great Ad - Or Get One You Like From an ad agency, the First Time. How To Create a Winning Direct Mail Package Explicit directions with examples included! Getting Your Press Release into Print - How To write a great release. Then, get it published! Plus... * How To Find the Markets for Your Invention * The Most Valuable Letter You Can Write! * Increase Your Ad Response 10 Times! * The 13 Fastest Ways to Get Business * How To Write a Small Classified Ad. * The One-Evening Marketing Plan. Incredible! * Plus - so much more - The most incredible book of tips for small business marketing, ever!

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About the Author:

Over 5,000,000 people have read over 250 of Jeffrey Dobkin's information-rich, explicit How-To articles on marketing and direct marketing that have been published in more than 300 magazines and business journals. Dobkin's Articles on direct marketing strategies are so popular he is on the first page in natural search rank on Google(r) for direct marketing articles. Jeffrey Dobkin is the author of four books on marketing. The first book published in 1996 titled How To Market a Product for Under $500 is now a cult classic, $39.95. Updated 2008, in its 6th press run. "Uncommon Marketing Techniques" is in its 4th printing. Dobkin loosens up in this third book, "Direct Marketing Strategies," and mixes his acute sense of humor with this intense and lean collection of "How-To" direct marketing articles. Some are fun and funny, some are academic; all are incredibly helpful at increasing response. Successful Low Cost Direct Marketing Methods is a soup to nuts campaign in marketing. As a speaker Jeff has presented over 100 courses, seminars, sessions and keynote presentations. Jeffrey lives with his wife and three children (ages 10, 14 and 16) in a 115-year-old house on the outskirts of Philadelphia in the town of Bala-Cynwyd, PA. He plays racquetball four times a week, and is the number one ranked player in Pennsylvania. He's also a bicyclist and avid long-time motorcyclist. For the past 25 years Mr. Dobkin has owned a direct marketing agency and consulting practice specializing in writing direct marketing for clients. Services include copywriting letters, catalogs, web content, brochures, radio and TV scripts. His firm specializes in print ads and complete direct mail packages and campaigns. Dobkin also analyzes print campaigns, DR-TV ads, literature and direct marketing packages. He writes marketing plans, analyzes marketing strategy, and performs marketing audits. He can be reached at The Danielle Adams Publishing Company, Box 100, Merion Station, PA 19066. 610-642-1000 rings on his desk. Board of Directors, National Mail Order Association Vice President, American Society of Inventors Past Board: United Inventors Association Judge: By Kids for Kids (Invention) Judge: Carver Invention Fair (Temple University)

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