The Business of Cause Marketing - Doing Well by Doing Good

 
9780979310102: The Business of Cause Marketing - Doing Well by Doing Good
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Most corporate partnerships with non-profits miss the boat. Learn how smart companies can successfully execute a cause-marketing program and do well by doing good. Increase your bottom line (even during tough economic times), build brand awareness, and improve employee morale-all through a markting campaign that embraces corporate social responsibility, earns consumer loyalty, and captures the attention of the media. In this book, you will learn to increase your brand awareness by creating a mediagenic partnership with a non-profit organization. Any non-profit organizations that pick up The Business of Cause Marketing will also gain invaluable information on how a charity can position itself to attract the best corporate partner as its advocate.

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About the Author:

Christopher Rosica President of Rosica Communications and co-founder of Interact Marketing, is a nationally recognized cause marketing, social media and public relations expert and speaker. Author of The Authentic Brand, he has contributed to such publications as Inc. Magazine, NY Enterprise Report, Adweek, PRWeek, Response Magazine, ERA Magazine and The Star Ledger. He is the past president of the Entrepreneurs Organization in New York (formerly called the Young Entrepreneurs Organization or YEO) and has served on the State wide board of the Boys & Girls clubs in New Jersey. He has served as advisor to the boards of the Statewide Hispanic Chamber of Commerce and Newark Emergency Services for Families and serves on the State board of the Salvation Army. Rosica completed a three-year course on entrepreneurship entitled the Birthing of Giants, an exclusive three-year program at MIT sponsored by the Entrepreneurs Organization in conjunction with Inc. Magazine and MIT Enterprise Forum. He graduated from the Leadership New Jersey Program, is a Vistage chair and is presently writing his third book entitled Why Social Media?

Review:

Rosica writes with graceful clarity, candor and authority on cause-related marketing. --Walter Anderson, former Chairmain and CEO of Parade Magazine, author of Confidence Course and Meant to Be

Chris Rosica explores one of the most under-utilized techniques in marketing. Well writtena and convincing. --Al Ries, author of Focus and The 22 Immutable Laws of Marketing

The more you give, the more you get. Now where is this truer than in the business. The companies which are truly devoted to doing good in the world also make a huge positive impact on their business. Rosica offers a compelling argument and clear guidance on turning good deeds into good strategy. --Simon Sinek, Author of Start with Why: How Great Leaders Inspire Everyone to Take Action

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