The Art of the Global Gateway: Strategies for Successful Multilingual Navigation

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9780979647536: The Art of the Global Gateway: Strategies for Successful Multilingual Navigation
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Think Beyond "Select Language."
Web globalization opens your web site to the world; it also opens you up to new challenges, like directing users to their localized content.

The Art of the Global Gateway is your guide to the best practices in multilingual navigation. You'll learn from the global gateways used by companies such as GE, IKEA, and Facebook. You'll also learn how to apply global gateway concepts to mobile apps and social media.

Who this book is for
This book is for web designers, copywriters, marketers, localization vendors, project managers, and developers. In other words, this book is for those who create web sites and applications and those who take them global.

Increase traffic to your country web sites
This book will help you direct more web users to local content, resulting in increased traffic, leads, and sales. Whether your company offers 5 localized web sites or 100, this book will provide the information you need.

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Review:

"A comprehensive, yet simple guide to creating multilingual website navigation. Presented clearly and concisely with lots of great examples. An excellent resource!" -- ExNihilo

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Yunker, John
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Book Description Byte Level Research, United States, 2010. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. You don t get a second chance to make a first impression A global gateway is the initial point of contact between your website and the world -- it is, in effect, a web user s first impression. To truly welcome visitors to your web site, you ll need a welcoming global gateway. As noted in The 2016 Web Globalization Report Card, the average number of languages supported by the leading global brands is now 30. While web globalization opens your website to the world, it also opens you up to a number of new challenges, namely how to ensure that visitors, no matter what language they speak, can find their local content. This is why the global gateway is so important. Well executed, the global gateway functions like a multilingual tour guide, helping people find exactly where they need to go. Who this book is for This book is for web designers, copywriters, marketers, localization vendors, project managers, and developers. In other words, this book is for those who create websites and applications and those who take them global. Increase traffic to your country websites by 20 (or more) Many companies are finding that more than half of the visitors to their global websites comes from outside their home markets. This book will help you direct more web users to local content, resulting in increased traffic, leads, and sales. Whether your company offers 5 localized websites or 100, this book will provide the information you need. The techniques and recommendations in this book are the result of more than a decade spent studying the process of directing web users to local content. Author John Yunker has interviewed hundreds of executives and shares firsthand what strategies work and what strategies don t. Seller Inventory # AAV9780979647536

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Book Description Byte Level Research, United States, 2010. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.You don t get a second chance to make a first impression A global gateway is the initial point of contact between your website and the world -- it is, in effect, a web user s first impression. To truly welcome visitors to your web site, you ll need a welcoming global gateway. As noted in The 2016 Web Globalization Report Card, the average number of languages supported by the leading global brands is now 30. While web globalization opens your website to the world, it also opens you up to a number of new challenges, namely how to ensure that visitors, no matter what language they speak, can find their local content. This is why the global gateway is so important. Well executed, the global gateway functions like a multilingual tour guide, helping people find exactly where they need to go. Who this book is for This book is for web designers, copywriters, marketers, localization vendors, project managers, and developers. In other words, this book is for those who create websites and applications and those who take them global. Increase traffic to your country websites by 20 (or more) Many companies are finding that more than half of the visitors to their global websites comes from outside their home markets. This book will help you direct more web users to local content, resulting in increased traffic, leads, and sales. Whether your company offers 5 localized websites or 100, this book will provide the information you need. The techniques and recommendations in this book are the result of more than a decade spent studying the process of directing web users to local content. Author John Yunker has interviewed hundreds of executives and shares firsthand what strategies work and what strategies don t. Seller Inventory # AAV9780979647536

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Book Description Byte Level Books. Paperback. Condition: New. 194 pages. Dimensions: 9.9in. x 6.9in. x 0.6in.Think Beyond Select Language. Web globalization opens your web site to the world; it also opens you up to new challenges, like directing users to their localized content. The Art of the Global Gateway is your guide to the best practices in multilingual navigation. Youll learn from the global gateways used by companies such as GE, IKEA, and Facebook. Youll also learn how to apply global gateway concepts to mobile apps and social media. Who this book is for This book is for web designers, copywriters, marketers, localization vendors, project managers, and developers. In other words, this book is for those who create web sites and applications and those who take them global. Increase traffic to your country web sites This book will help you direct more web users to local content, resulting in increased traffic, leads, and sales. Whether your company offers 5 localized web sites or 100, this book will provide the information you need. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780979647536

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Book Description Byte Level Research, United States, 2010. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. You don t get a second chance to make a first impression A global gateway is the initial point of contact between your website and the world -- it is, in effect, a web user s first impression. To truly welcome visitors to your web site, you ll need a welcoming global gateway. As noted in The 2016 Web Globalization Report Card, the average number of languages supported by the leading global brands is now 30. While web globalization opens your website to the world, it also opens you up to a number of new challenges, namely how to ensure that visitors, no matter what language they speak, can find their local content. This is why the global gateway is so important. Well executed, the global gateway functions like a multilingual tour guide, helping people find exactly where they need to go. Who this book is for This book is for web designers, copywriters, marketers, localization vendors, project managers, and developers. In other words, this book is for those who create websites and applications and those who take them global. Increase traffic to your country websites by 20 (or more) Many companies are finding that more than half of the visitors to their global websites comes from outside their home markets. This book will help you direct more web users to local content, resulting in increased traffic, leads, and sales. Whether your company offers 5 localized websites or 100, this book will provide the information you need. The techniques and recommendations in this book are the result of more than a decade spent studying the process of directing web users to local content. Author John Yunker has interviewed hundreds of executives and shares firsthand what strategies work and what strategies don t. Seller Inventory # LIE9780979647536

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