Strategic Corporate Social Responsibility in Practice

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9780979797606: Strategic Corporate Social Responsibility in Practice

Strategic Corporate Social Responsibility in Practice delves into the new, but growing field of management that deals with the responsibility of business in society. This book takes a close look at the various definitions of Corporate Social Responsibility (CSR) insisting that any genuine CSR program should be strategic in nature -- thus Strategic CSR. The book also reviews the various arguments why no corporation should ignore the topic, making its own insightful contribution to the subject matter.

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About the Author:

Januarius Jingwa (J.J.) Asongu, PhD, is the editor of the Journal of Business and Public Policy (JBPP), as well as a business consultant specialized in management, marketing, and international business. He has published many books and peer-reviewed articles. Some of his recent books include War, Politics and Business (2007), The Iraq Quagmire (co-authored with Stephen Lendman, 2007), and Socially Responsible Management (2007).

Review:

"This is an excellent book on the application of Strategic CSR... I'll recommend it to business scholars, corporate executives, investors, and thos looking for a career in CSR." - Wilfred Awung, former lecturer, Department of Economics, University of Buea. --Journal of Business and Public Policy

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JJ Asongu
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ISBN 10: 0979797608 ISBN 13: 9780979797606
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JJ Asongu
Published by Greenview Publishing Company (2007)
ISBN 10: 0979797608 ISBN 13: 9780979797606
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