Your retail business is a puzzle -- how well do you know the individual pieces? Philip Mitchell's proven methodology will help you discover everything you need to know about your store, your customers, and your competitors to improve profitability and maintain a competitive edge in the age of the big-box retailers.
Entertaining and deeply authoritative, Discovery-Based Retail provides methodology and tools that will not only help you embrace change, but greet it with hard data in hand -- everything you need to know about your store, your customers, and your competitors.
In Discovery-Based Retail, you'll learn how to:
- Profile and target your ideal customer
- Improve customer service
- Transform your store's price image
- Increase department productivity
- Evaluate traffic flow through your store's sales space
- And, much more!
"synopsis" may belong to another edition of this title.
Philip Mitchell lives in Atchison, Kansas.
"About this title" may belong to another edition of this title.
Book Description Bascom Hill Publishing Group, 2008. Paperback. Book Condition: Good. Book contents are in good condition. All proceeds from purchases from BooksKC go to benefit the Rehabilitation Institute of Kansas City, a nonprofit organization which provides job services, training, and employment to individuals with disabilities. Bookseller Inventory # mon0000075600
Book Description Bascom Hill Publishing Group. Paperback. Book Condition: GOOD. Gently used may contain ex-library markings, possibly has some minor highlighting, textual notations, and or underlining. Text is still easily readable. Bookseller Inventory # 2749597787
Book Description Bascom Hill Publishing Group. Paperback. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2749517193