Your retail business is a puzzle -- how well do you know the individual pieces? Philip Mitchell's proven methodology will help you discover everything you need to know about your store, your customers, and your competitors to improve profitability and maintain a competitive edge in the age of the big-box retailers.
Entertaining and deeply authoritative, Discovery-Based Retail provides methodology and tools that will not only help you embrace change, but greet it with hard data in hand -- everything you need to know about your store, your customers, and your competitors.
In Discovery-Based Retail, you'll learn how to:
- Profile and target your ideal customer
- Improve customer service
- Transform your store's price image
- Increase department productivity
- Evaluate traffic flow through your store's sales space
- And, much more!
"synopsis" may belong to another edition of this title.
Philip Mitchell lives in Atchison, Kansas.Review:
For the past 15 years, my job has been generating editorial and training content designed to help make independent home-improvement retailers better and more profitable merchants. During that time, I have yet to read a book that addresses so many of the issues that specifically affect a home-improvement retailer's success as well as Phil Mitchell does in Discovery-Based Retail.
Phil is a student of retail - someone who has spent his entire career helping retailers achieve greater levels of success and inspiring them to change. Just like retailing, this book is part art and part science. It's part history lesson and part road map, designed to help you reveal your own unique path to retail success.
Discovery-Based Retail should be required reading for retailers in any industry, but especially for home-improvement retailers. ---Scott Wright, North American Retail Hardware Association
You can spend a short time reading Phil's book and capture the essence of a lifetime of experience that has been converted to useable insights and practical applications. Although Phil uses the hardware industry to illustrate his ideas, I highly recommend this book to anyone who has anything to do with retail management or sales. --Chris Crouch, Memphis, Tennessee; Author of Getting Organized, Simple Works and The Contented Achiever
Discovery-Based Retail was very informative . . . It was very interesting reading and hard to put down! --Don Diebolt, President, Diebolt Lumber & Supply, LaHarpe, Kansas
"About this title" may belong to another edition of this title.
Book Description Bascom Hill Publishing Group, 2008. Paperback. Book Condition: Good. Book contents are in good condition. All proceeds from purchases from BooksKC go to benefit the Rehabilitation Institute of Kansas City, a nonprofit organization which provides job services, training, and employment to individuals with disabilities. Bookseller Inventory # mon0000075600
Book Description Bascom Hill Publishing Group. Paperback. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2757429395