Marketing with Lean includes Lean Marketing House, CAP-Do, Marketing with PDCA, Marketing with A3, Lean Engagement Team (Marketing with Lean Series)

 
9780979923555: Marketing with Lean includes Lean Marketing House, CAP-Do, Marketing with PDCA, Marketing with A3, Lean Engagement Team (Marketing with Lean Series)
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Lean Marketing House:A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Marketing with PDCA: Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value. Marketing with A3: Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics. Lean Engagement Team: The ability to share and create knowledge with your customer is the strongest marketing tool possible. CAP-Do: What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.

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