The Alpha Factor: The Secret to Dominating Competitors and Creating Self-sustaining Success

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9780980003109: The Alpha Factor: The Secret to Dominating Competitors and Creating Self-sustaining Success

How did Harley-Davidson, Starbucks, Victoria's Secret, John Deere, Mercedes, BMW, Wal-Mart, and every other Alpha company create such customer loyalty and market dominance? The secret is in understanding the Alpha Factor. Based upon more than 100,000 consumer interviews, hundreds of corporate interviews, and tests with more than 75 real-world companies, the Alpha Factor was proven to create dramatic, sustainable change in almost any company without discounting and often without new product development. Learn the secrets in this easy-to-understand, highly practical look at what creates sustainable success and market dominance. Read this book with pencil in hand, because you will find yourself creating new strategic plans to drive greater growth and profitability for your company.

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About the Author:

Wes Ball has been a strategic innovation and new market development consultant for more than 25 years. After working in strategic marketing for two Fortune 500 corporations, he started a strategic marketing research and consulting firm that worked with companies ranging form the Fortune 100 to start-ups. A self-described creative mathemetician, Mr. Ball has a knack for not only delving past the obvious to uncover core drivers and causes of behavior, but also for communicating these deep insights in a way that everyone from CEO to secretary can understand, assimilate, and use.

Review:

The Alpha Factor is eye-opening and jaw-dropping. Mr. Ball gives managers and marketers lots to think about. --Jim Pawlak , syndicated business book reviewer for the Chicago Tribune, Dallas Morning News, and others

The Alpha Factor nullifies many theories that everyone has held to be true for decades. It reveals the real levers for managing revenue growth... no more intuition! --Dan Cousino, Six Sigma consultant and Black Belt

A powerful, influential book, The Alpha Factor unveils the mystery to achieve market dominance and makes the case that customer needs can really be known and met. --Bud Handwerk, President, Annamar Associates, Inc.

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