Everyday Public Relations for Lawyers: A No Nonsense Strategic PR Guide

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9780980171907: Everyday Public Relations for Lawyers: A No Nonsense Strategic PR Guide

Attorneys can no longer ignore the power of public relations and marketing. This straight forward and practical guide covers everything that seasoned, new lawyers, and law school students alike need to know about promoting themselves, their law firms and their practices. Everyday Public Relations for Lawyers provides hands-on advice on all aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the Internet, including Web 2.0. From GoogleMaps(tm) and Craigslist(tm), to wikis and blogging, this book has it all. Start your PR journey by walking through the strategic planning process. Learn how to establish ethical and measurable public relations goals and objectives, define how you want to be perceived, identify your key messages, and determine your target audiences. Once the basics of your plan are in place, learn how to put the media to work for you, how to plan for and manage media interviews and how to write media-savvy articles, opinion-editorials (op-eds), FAQs, tip sheets, newsletters and more. Find out how to land and leverage speaking engagements, how to plan and manage special events, and how to apply for and create awards for positive publicity. Part II of the book provides details and examples for all the tools you need to make your public relations successful including press releases, media photos, backgrounders, letters to the editor, Q&As, fact sheets, calendar listings, media advisories, press kits and conferences, measurement tools, tactics and techniques. Everyday Public Relations for lawyers is a must read.

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About the Author:

A communications expert, author, attorney and publicist, Gina Furia Rubel, Esquire, is the owner of Furia Rubel Communications, Inc., a full-service women-owned certified (WBE) public relations agency. With a niche in legal communications, Furia Rubel provides expert strategic planning and public relations programming to legal service providers, educational institutions, business-to-business companies and non-profits internationally. Gina develops and executes proactive communications plans working to enhance brands, develop business, boost reputation and increase the bottom line - all through public and media relations. She has worked in-depth with the media for many years. Beginning in college, she served as the media spokesperson for the Drexel University solar car team. She went on to handle all communications regarding internationally publicized death penalty appeals while serving as the judicial law clerk for the Philadelphia Common Pleas Court. She also served on a Supreme Court of Pennsylvania Disciplinary Board Hearing Committee for six years, acting as the chairperson for three years. After practicing law for several years, Gina focused on her passion for proactive communications. Her clients have been seen and heard in such places as Good Morning America, The Today Show, Family Circle, The Wall Street Journal, The National Law Journal and The New York Times. A client advocate and business diplomat, Gina knows how to apply strategic planning to achieve clients goals and objectives - strategies which she shares in her latest book, Everyday Public Relations for Lawyers. A graduate of Drexel University and Widener University School of Law, Gina is a nationally sought-after speaker and is regularly published. Some of her programs qualify for continuing legal education (CLE) credits. Topics that she has presented include: The Benefits and Challenges of Social Media Marketing, Building Credibility: Putting Your Thoughts on Paper, Understanding the Media Landscape, Social Media at its Best: Using Linkedin, MySpace and Facebook to Get Results, Hot and Potentially Lethal Topics in Law Firm Ethics, How to Comply When You Communicate, Never Say No Comment, Public Relations with a Punch: Generate Awareness & Demand for Your Legal Services, Rainmaker Reality Check, How Do You Benefit From Bringing In Business, The Best and Worst of Digital Communications: How to Use Them to Get Results, and Communicating with the Constituents That Matter Most Her PR-savvy articles can be found online and in print. She is a featured monthly columnist for Free Publicity Newsletter and has been a featured guest on many television and radio programs. Gina serves as the 2008 chair of the Philadelphia Bar Association Bar News Media Committee, president of the Women's Business Forum of Bucks County, the Vice Chancellor of The Justinian Society (Italian-American Lawyers) of Philadelphia, and is a member of the Board of Directors of the Drexel University Alumni Association. Gina and her colleagues maintain a public relations blog at theprlawyer dot com.

Review:

Attorneys who advertise usually look like ambulance chasers. On the other hand, attorneys who know how to use PR can look like stars. Simply put, Gina s book is the best I have seen for attorneys on public relations. --Michael Port, Author of Book Yourself Solid and Beyond Booked Solid

Everyday Public Relations for Lawyers is filled with practical PR strategies, models, and success tips that will enhance your professional image and improve communications with the media, your community and your clients. --Priscilla Y. Huff, Author of Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods

When I need legal analysis for a story I m working on, I call a lawyer and I know that lawyer will be prepared for the interview if they take the advice that Gina Furia Rubel provides for them in her book. --Brad Segall, Suburban Bureau Chief, KYW Newsradio and Host of The Philadelphia Agenda on WOGL-FM

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