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Exciting and viable new opportunities abound for self-published authors. In order to succeed in today’s fast moving publishing environment, self-published authors must be prepared to invest in a thorough and on-going marketing campaign. This book explains how to utilise traditional marketing methods combined with the reach of the internet to research target markets and implement a relatively inexpensive marketing campaign. The Self-publisher’s Marketing Guide provides authors with the advice and practical know-how to successfully market their own book in three easy stages; · Research · How to Create a Marketing Plan and Media Release · Implementation It is an essential guide for authors aiming to market their book or eBook to a local or global audience.
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Debbie Higgs graduated from the University of London with a BA in French and Drama prior to moving to Australia in 1983. Despite a literary degree, her career took her into the sales and marketing area of the Information Technology industry during its early boom years in Australia. Eventually she joined her husband in their business at Palmer Higgs, a leading provider of book production services to major Australian book publishers and self-published authors. Her passions involve reading, writing, equestrian sport, animals and travel. She lives on a rural property outside of Melbourne, Australia with her husband Paul, her dogs, cats and horses.
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Book Description Palmer Higgs, 2011. Condition: New. book. Seller Inventory # M0980786770