The book "Business Plan for Artists" by John Latimer assists an Artist with their professional goals by directing focus on those goals and then identifying the resources that they need to achieve them. If an Artist does have a plan, they will never achieve their goal. This step-by-step process will help the Artist tell their story of their career as well as their business. An Artist with a business plan will transport them from an "idea stage" to an "action stage." A good business plan helps the Artist focus on their business as well as their art. At the very basic level (and perhaps the most important level), the business plan will allow an Artist to focus their thinking, set a realistic plan with realistic goals, and then get moving forward with their career. Additionally, once the business plan has been completed, it may be used to bring in key players whom the Artist would like to have as a part of their team. These key players might include prospective managers, agents, labels, musicians, etc. The Artist's business plan shows these people that the Artist has thought about their career, planned how they want to achieve their goals and are treating it like a professional. After all, all professionals only want to work with other professionals. Finally, the business plan is often used to obtain financing from grants, loans, investors, banks, venture capitalists, government, etc.
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