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Whether you are a new entrepreneur, an experienced CEO or a business owner seeking an exit strategy , nothing is more important than your company's financial solvency and value. How can you ensure this during an economic roller coaster? In this book, business advisor and author, Mark Jordan offers business owners the key factors that drive business value in any economy. In this book, you will learn: Making the Case for Sales and Marketing - How the common mistake of skimping on sales and marketing can sink your company...fast. Unlocking the Business Plan Blueprint - How millions of business owners are driving their companies into the ditch because they forgot to look at the road map. Gaining the Economic Advantage of Efficiency - How leading corporations are shredding dollars from their overhead and how you can, too. Protecting Your Intellectual Property - How companies are making millions (and billions) on intellectual property they already own. Preparing for the Inevitable - How you can prepare yourself and your business for your eventual exit. Discovering the Value in Being Unique - How a simple, unique positioning statement can instantly set your business miles apart from its competition and attract buyers. Filled with frank advice from the trenches, case studies and easy to follow action items to improve business value, this handy book will teach you how to thrive in any economy.
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Mark Jordan brings a unique, multi-disciplined approach to the mergers and acquisitions arena by drawing on his advanced tax strategies, and estate and financial markets knowledge. As managing principal of VERCOR , he provides mergers and acquisition services to middle market companies, as well as identifies how a business can generate more profit. Mark began his career providing business succession and estate planning. Through this experience, he observed a void in services available to middle market business owners who wanted to exit their businesses. Mark created unique processes and systems to enhance the probability of a profitable sale for these owners. The company grew into VERCOR, a leading provider of middle market investment banking services with 17 offices worldwide. Specializing in transactions for companies with revenues of $10 to $100 million, VERCOR offers extensive expertise in all stages of the business sale from concept to completion. VERCOR experts have executed transactions totaling over $1 billion in value. He is the author of Enhancing Your Business Value:The Climb to the Top (Decere Publishing, 2002), Selling Your Business The Hard Easy Way (Decere Publishing, 2008), Driving Business Value in an Uncertain Economy (Decere Publishing, 2009) and co-author of The Business Sale:A Business Owner's Most Perilous Expedition (Decere Publishing, 2001). He is also the author of numerous articles on mergers and acquisitions.
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