Strategic Marketing Management, 5th Edition

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9780982512647: Strategic Marketing Management, 5th Edition

Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

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Alexander Chernev
Published by Brightstar Media, Inc. (2009)
ISBN 10: 0982512643 ISBN 13: 9780982512647
New Hardcover Quantity Available: 1
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Irish Booksellers
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Book Description Brightstar Media, Inc., 2009. Hardcover. Book Condition: New. book. Bookseller Inventory # M0982512643

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