The Official LOI International Media Outlook Book

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9780982577103: The Official LOI International Media Outlook Book
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With today's convergence and economy, smart companies are making moves to sustain and grow. The media conglomerates of today will not be the same in two, five, or twenty years from now. This book is a series of conversations with several of today's top trendsetters to see how media will be different over the next couple years. "The LOI International Media Outlook Book" is a resource that paints a picture of the media landscape in a way that incorporates all facets of media- and how they must work together to be successful. Aside from getting up-close insight into the minds of these thought leaders, you'll get an understanding of: - Emerging technology, end-user, and operational trends - How media entities will converge over the next couple years - Technological changes that will affect every aspect of life Join in these conversations with author Lauren L. Darr as she chats with several thought leaders (listed below) that are both behind the scenes and in the public eye. Don Backus, Vice President of Sales and Marketing, ENCO Systems Scott Blumenthal, Executive Vice President, LIN Television Corporation Lou Bortone, Online Video Guru Ivan Braiker, CEO, HipCricket Bob Cauthen, President, SCMS Inc. Sarah Foss, Media Executive Sid Guel, President, Broadcast Automation Consulting Jim Hauptstueck, Director Domestic Radio Sales, ERI Inc. Guy Kawasaki, Founding Partner, Garage Technology Ventures Elliott Klein, Principal FM Idaho Company and Locally Owned Radio, LLC Pat Lynch, Founder and CEO, Women's Online Media and Education Network Harold Miller, President, Miller Communications Debbi Offenberger, Assistant Vice President, MarketMatch Kay Olin, President Local Focus Erik Qualman, Author, "Socialnomics" Rob Rohr, Vice President Sales and Marketing, Cox Ohio Media Clint! Runge, Co-Founder/Creative Director, Archrival Peter Shankman, Founder, Help A Reporter Out (HARO) Marcy Timpone, Senior Vice President Operations and Finance, Granite Broadcasting Jay Tyler, Director of Sales, Wheatstone Corporation Stefan Williman, Partner, Quivergy Tom Zarecki, Senior Marketing Executive, Jetcast About Lauren L. Darr, Interviewer & President of LOI International For this project she interviewed nearly thirty individuals and has boiled the content down to the highlights and main points mentioned in this book. She authored this book because of her passion for technology that changes our world. Ms. Darr is the President of LOI International, a strategic, visioning marketing communications firm specializing in the B2B technology and broadcast/media markets that she founded in 2004. She has more than twenty years marketing experience with over fifteen of those devoted to the broadcast/media market. Lauren has consulted with high profile clients and companies that are developing the behind-the-scenes technology creating new perspectives on how we interact with technology devices on a daily and global basis. Based on this experience and her 'ultimate relationshipper' status in the media industry, creating a list of industry thought-leaders was a fairly simple task. Editing the list down, however, was a project in and of itself! She's always been abreast of the technology trends and loves the latest gadgets. Media platforms and those that interact with them, especially children, continually inspire Lauren. Because of her enthusiasm and experience, Lauren is often asked to speak in person and online to organizations on marketing and media.

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Darr, Lauren L
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Lauren L Darr
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