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Amazon Categories Create Best Sellers: Making author publicity an open book - Softcover

 
9780982591451: Amazon Categories Create Best Sellers: Making author publicity an open book
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This eBook is the most comprehensive help you'll find in using the simple techniques offered through Amazon's category choices, leading to your book becoming a category bestseller. And the book is much more. It includes background Amazon strategies and controversy affecting authors while attempting to understand and utilize it on many levels. All through the eyes of a fellow author, no legal lingo, no geek speak. Amazon created an ingenious marketing engine that drills through several layers of free and automated publicity, each layer completely unique, and each layer reaching millions of readers every minute of every day. They have wisely structured their site for auto-promotion, promotion and more promotion applied to each book without bias. But few authors are aware of the tendrils of opportunity extending from your sales page to your target audience. And those lead to more and those lead to more and... If you want to become a category bestseller at Amazon/Kindle don’t relegate Amazon book Categories to a search engine. Learn to list books under the best categories or you may never earn a Category Best Seller. You won’t even be eligible in some cases. Vikram Narayan, CEO of BookBuzzr.com, says of the book: "This book is a little jewel. Aggie Villanueva changes your perspective of Amazon from that of an online book store to that of an author publicity machine. Amazon.com like its namesake – is a large, unfathomable, murky river with many secrets and many treasures. This book shines a light on one such secret – using the categories function on Amazon to create best sellers. This little book is essential reading for authors ... even those who hate Amazon!"

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From the Author:
It pains me to report I've read bestselling books that teach such erroneous tactics for promoting yourself on Amazon that, if followed, will result in your (and the teacher's) book being deleted from Amazon's bookstore if you are caught.
 
That's part of the reason I wrote "Amazon Categories Create Best Sellers." This book concentrates on the vital part categories play in the free and automated promotion Amazon offers, but also covers other components of the Amazon publicity engine such as reviews.
 
Unfortunately there are thousands and thousands of innocent reviews deleted by Amazon, possibly an overreaction to the vast illegitimate use of reviews. But on the other side of the coin, so many authors are violating Amazon's plainly written rules, and writing book that teach other authors to do so, that if/when their 'bots catch you, the punishment can be banishment. 
 
I have read books sold on Amazon that actually teach writers to violate the most strenuously enforced rules. And then when those writers get that dreaded email from Amazon, they are as shocked and angry.
 
These violations are more prevalent than you'd think, whether through ignorance of "the law" or purposeful deception. This is why I devoted part of this book to teaching what the review guidelines really say.
Make Amazon your own private publicist legitimately to reap their vast promotional benefits and none of their penalties. (read more details here: promotionalacarteblog.com/2012/07/teaching-authors-violate-amazons-reviews-guidelines/)
Review:
Reviewed by Fiona I. for Readers Favorite. 5 Stars. "Aggie Villanueva demystifies the giant in the sky called Amazon. She suggests that simply by tapping into seemingly insignificant areas such as categories, an incredible marketing machine starts working. Also a treasure trove of hidden extras. An essential guide.' Highly recommended."

Midwest Book Review. An enormously helpful and practical guide for aspiring authors and novice publishers alike. Packed with info on how Amazon's search engine operates and how to take advantage of its category-based structure...also provides insight into Amazon strategies and controversies, as well as the Amazon multi-leveled promotional core.

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  • PublisherCielos Rojos Publishing
  • Publication date2012
  • ISBN 10 0982591454
  • ISBN 13 9780982591451
  • BindingPaperback
  • Number of pages78

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