The New Revenue Engine

9780982981597: The New Revenue Engine

This DemandGen Report eBook takes a look at how leading B2B marketers are improving efficiency and effectiveness by building shared sales and marketing machines. Read The New Revenue Engine and learn how to: - Synergize your marketing and sales efforts - Build a combined revenue engine Optimize lead management - Create a winning strategy

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About the Author:

Bill Binch, VP of Sales and Customer Success: Bill leads Marketo s sales and customer success activities and is a key architect of Marketo s rapid sales growth. Prior to joining Marketo, Bill was VP and General Manager, Distribution, at AVOLENT, where he managed the team focused on the distribution market, small & medium businesses, and install base customers. Prior to AVOLENT, he developed his sales and operational experience at Oracle, PeopleSoft, and BEA Systems, where he built and managed direct, inside, and channel organizations and ran business units ranging from mid-market business customers to strategic accounts. Bill graduated from Arizona State University with a BS in Marketing.

Jon Miller, VP of Marketing: Jon leads strategy and execution for all aspects of marketing at Marketo and is a key architect of Marketo's hyper-efficient revenue engine (powered by Marketo's solutions, of course). He explores everything from demand generation and lead nurturing to marketing ROI and revenue cycle management in his popular blog, Modern B2B Marketing, and was named a Top 10 CMO for companies under $250 million revenue by The CMO Institute. Before co-founding Marketo, Jon held positions at Epiphany, Exchange Partners, and Gemini Consulting. Jon graduated Magna Cum Laude in Physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

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