Apexx Behavioral Solutions CEO, Ted McLyman, presents a compelling story about how behavior drives money decisions and that the common wisdom about personal finance is wrong. Building on over thirty-five years of experience as a leader, educator, financial advisor and business owner, McLyman offers a refreshing new approach to money management. Money Makes Me Crazy! A Prescription for Money Sanity, draws on his vast understanding of behavioral finance to explore why we continually make bad money choices. Using self-deprecating humor and stories, McLyman offers a light and entertaining account of how our human nature conspires against us when we make money choices.
This is a revolutionary consumer paperback book about how we feel and think about money and how our emotions impact our spending decisions. Money success is about behavior and not product selection. This versatile book targets the general public but is suited as a supplement to traditional personal finance books and courses. It also is a great give away for financial professionals.
The theme is simple and straightforward. Humans are not wired to work well with money. The behaviors that kept us alive in the forest can kill us at the mall. Key points include:
"synopsis" may belong to another edition of this title.
Money Makes Me Crazy! A Prescription for Money Sanity is a book I had to write. I've worked with money and people and people and money all my professional life. I also have a rather long list of dubious personal money decisions--my wife is kind enough to keep track for me. As a result, I can say with some authority that humans are not very good with money. We don't plan very well.
Numbers make our heads hurt, and we are mesmerized by the new and shiney. We spend money we don't have, to buy things we don't need, to impress people we really don't care much about. This isn't much of an issue when we buy an extra ice cream at the supermarket. However, the consequences are significant when we start talking about retirement planning, college educations, and all the critical financial stuff in our lives.
The economic meltdown that began in 2007 with the collapse of the housing industry was the catalyst for the book. This was a behavioral meltdown. A lot of very smart people made some very human decisions about money that proved to be very wrong. This is not the first time this has happened. And something like this will happen again--it's our nature.
I saw the meltdown as an opportunity to get people--at the consumer level--talking about how they think and feel about money. Money is emotional. Money success is all about managing behavior. It has little to do with picking the "right" products and services. People need to understand how they make their money choices. This seems obvious to most people but no one seems to be talking about it--at least in plain language.
Very simply I want to change the financial industry with this book--or at least get people talking. I think the common wisdom about creating wealth and peace of mind is wrong. We are not rational with our money. We are human. Our money decisions are influenced by our biology, our beliefs, and our culture. We get it wrong--a lot. However, you can get it right. We need to move the industry from the product/transaction model to a behavioral model.
With this book, I hope to help you identify how you think and feel about money. I also want to help you make better money decisions. To accomplish this, I developed the "Money Behavior System." This is a simple but powerful method to help you make better money decisions--and maybe stop the "money craziness." I put a lot of myself--my bad money decision--into the book.
This is a fun easy book. No bar graphs, pie charts, or snooze-fest stats that people will quickly forget. The bottom line, we have to change our behavior when it comes to money. All of the expert advice in the world won't do anyone any good, unless people understand how they think and feel about money. Again, money sanity is about behavior.
Readers of Money Makes Me Crazy! will look inward at the relationship they have with money, why they spend it the way they do, and how they can make changes, take control and become a better consumer. I try to discuss the serious, sometimes painful, issues we have with our money in an easy-to-read, often humorous way. Readers will learn to:
Money Makes Me Crazy! gets to the root of our love-hate relationship with money. Humans are not "hard-wired" to work well with cash. We're under constant attack by society, our peers, smart marketers, even our own bodies and brains to make bad decisions. This book will change the way readers react to those pressures and result in better decisions for the New Year and beyond. Join the revolution and help us change the world.
Money Makes Me Crazy!
A Prescription for Money Sanity
"As a business strategist who deals in results and behavioral consequences every day, I quickly recognized the immense value in Ted McLyman's behavioral financial planning model. It represents a powerful paradigm shift that I believe will rock the financial industry, restore confidence, and create results that far surpass pre-crisis performance."
Business strategist, coach, and author
Strategic Acceleration: Succeed at the Speed of Life
"In his book, "Money Makes me Crazy", Ted is right on point that "You" must take charge of your financial planning. The plan must be tailored for you, not a cookie cutter plan that is applied to all. In order to do this, you must identify what makes you tick and what your values are, in other words what your "behaviors" are. If you don't do this fundamental step, the chances that you will identify, follow through and ultimately meet your financial objectives will be greatly diminished. "
VP of Manufacturing (retired)
The Coca-Cola Company
"Ted McLyman has the sense to admit that even the people who manage other people's money go crazy trying to understand how and why people do what they do with money. McLyman figures out a missing piece in the human money equation that others like myself have ignored for years."
Economist and Chief of Staff,
USDA Forest Service
Apexx Behavioral Solutions CEO, Ted McLyman, presents a compelling story about how behavior drives money decisions and that the common wisdom about personal finance is wrong. Building on over thirty-five years of experience as a leader, educator, financial advisor and business owner McLyman offers a refreshing new approach to money management. "Money Makes Me Crazy, A Prescription for Money Sanity", draws on his vast understanding of behavioral finance to explore why we continually make bad money choices. This book offers a light and entertaining account of how our human nature conspires against us when we make money choices.
"About this title" may belong to another edition of this title.
Book Description Apexx Behavioral Media Group, 2011. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P11098303530X
Book Description Apexx Behavioral Media Group. PAPERBACK. Book Condition: New. 098303530X New Condition. Bookseller Inventory # NEW7.0908264