Greg Geracie Take Charge Product Management

ISBN 13: 9780983111627

Take Charge Product Management

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9780983111627: Take Charge Product Management
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Unlock your product management potential and achieve breakthrough performance for your products and company! If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful. Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value. "Take Charge Product Management is a great read to understand both the field and the role of product management. However this book goes further with valuable lessons for all product managers to master including; product lifecycle management, aligning development and product management goals, and establishing process around business outcomes. It's a truly enjoyable read." - Greg Cohen, author of Agile Excellence for Product Managers "I wish I had this book 10 years ago when I had started my career...but what is nice about this book is that I know I will continue to use it for the next 10 years of my career." - Silicon Valley Product Management Association Book Review Take Charge Product Management is "a great, easy-to-read introduction that includes a lot of good tips and nuggets of wisdom about how to operate effectively within an organization as a product manager." - Jeff Lash, How To Be A Good Product Manager "Geracie is teaching through a fundamental tool that all product managers should know, "the user persona/user story". If only text books were written like this, learning would be easier, more relevant, and much more enjoyable." - Boston Product Management Association Book Review "Greg Geracie has compiled a thoroughly "user friendly', 232-page compendium of instructions, advice, commentary, insights, tips, tricks, tools and techniques for adding value...a complete course under one cover! "Take Charge" fully lives up to the promise of its title and is enthusiastically recommended reading!" - The Midwest Book Review "Greg Geracie's book Take Charge Product Management does an excellent job of explaining why the role of a product manager is so central to the successful integration of a company's business functions. I also found Greg's description of the Agile software development process and its impact upon product managers to be particularly insightful." - MIT Professor Steven Eppinger co-author of Product Design and Development "Take Charge Product Management is easy to read with a nice casual style to the writing. It's clear that Greg has lived through much (if not all) of Sean's experiences himself during his career and is now imparting the wisdom gained to the next generation of new Product Managers." - Saeed Khan, On Product Management "Geracie nails it with Take Charge Product Management. The book's format really brings home the tools and processes that are required to become a leader in any organization's product management function. Take Charge Product Management should be the new bible for all product managers!" - Kevin Maguire, General Manager, Philips Healthcare About the Author Greg Geracie is the President and Founder of Actuation Consulting, LLC., providing product management advisory services, training, and consulting to organizations nationwide. Actuation Consulting is the culmination of over 23 years' experience in product management and marketing leadership positions for start-ups, private equity-backed ventures, mid-sized companies, and multi-billion dollar corporations.

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From the Publisher:

Contents

Acknowledgements

Chapter One: Your Mission, Should You Choose to Accept It...

Minting Product Managers
What Exactly Is Product Management?
About This Book
Chapter One's Tips for Taking Charge

Chapter Two: The Role of a Product Manager

Your Responsibilities as a Product Manager
Challenges You Can Expect to Encounter
Skills to Succeed
Balancing Competing Priorities
Consensus Building and Cross-Functional Teams
Chapter Two's Tips for Taking Charge

Chapter Three: Key Activities to Help You Succeed

Immerse Yourself in Your Organization's Objectives
Understanding Your Company's Growth Stage and Its Impact
Different Product Management Approaches
Chapter Three's Tips for Taking Charge

Chapter Four: Establish Firm Footing

Begin by Taking an Inventory
Informally Survey Your Internal Constituents
Developing a Preliminary Plan (Hypothesis)
Chapter Four's Tips for Taking Charge

Chapter Five: Formulate a Winning Approach to the Market

Develop a Vision for Your Offering
Justify with a Solid Business Case
Vest Your Organization
Chapter Five's Tips for Taking Charge

Chapter Six: Moving from Vision to Execution

Product Lifecycle Management (PLM) Framework
Product Decision-Making Framework
Leveraging Cross-Functional Teams at this Phase
Developing Product Roadmaps
Chapter Six's Tips for Taking Charge

Chapter Seven: Product Development

Staying in Sync with the Development Team
Further Defining Requirements
Maintaining Flexibility
Iterating with Customers
Supporting the Product Launch
The Emergence of Agile
Chapter Seven's Tips for Taking Charge

Chapter Eight: Never Take Your Eye Off the Market

Market Dynamics and Competitive Analysis Frameworks
Develop a System to Capture Near Real-Time Market Information
Chapter Eight's Tips for Taking Charge

Chapter Nine: Documenting Results

Objective Data is Essential for Your Success
Make the Shift to Proactive Product Management
Leaving Documentation Behind for Those Who Follow
Chapter Nine's Tips for Taking Charge

Epilogue

Index

From the Introduction

One of the best aspects of writing a book is being able to tell a story from the perspective of the way things should work. This book follows the exploits of Sean Knight, a fictional product manager who works at a fictional company called Alpha Technology Ventures. I based Sean's evolution throughout the book on my observations over the years, learning what does and doesn't work in product management. Many of these insights have come through my own trial and error and ultimately from leading others who shared my passion for the field.

Product management is a function that few, if any, individuals ever trained in until they found themselves in the position. As I write this book, a good friend and colleague, who has been in project management his entire professional career, has just been asked to assume the title of Vice President of Product Management. I've written this book to help anyone who finds themselves in a similar position, regardless of whether they just came out of college or, like my friend, have been a top-achieving professional for years.

About the Author:

About the Author Greg Geracie is a recognized thought leader in the field of product management and the President of Actuation Consulting, the world's leading product management consulting and training organization. Actuation Consulting is a global provider of product management consulting, training, and advisory services to many of world’s most well-known organizations. Greg is the author of two global best sellers Take Charge Product Management and The Guide to the Product Management and Marketing Body of Knowledge. He is also an adjunct professor at DePaul University’s College of Computing and Digital Media where he teaches graduate and undergraduate courses on high-tech and digital product management. Greg is a former board member of the Business Architecture Guild where he contributed to the most recent version of the BIZBOK Guide. As an industry expert, Greg has also been asked to contribute his product management expertise to a growing list of professional bodies of knowledge, including the Institute of Electrical and Electronics Engineers (IEEE) first ITBOK and the latest BABOK Guide. Greg is currently a member of the IEEE's Information Technology Committee.

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Other Popular Editions of the Same Title

9780615379272: Take Charge Product Management: Take Charge of Your Product Management Development; Tips, Tactics, and Tools to Increase Your Effectiveness as a Product Manager

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ISBN 10:  0615379273 ISBN 13:  9780615379272
Publisher: Actuation Press, 2010
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