Fashion Unraveled - Second Edition: How to Start and Manage Your Own Fashion (or Craft) Design Business - Softcover

Matthews, Jennifer Lynne

Softcover

ISBN 10: 0983132801 ISBN 13: 9780983132806

Publisher: Los Angeles Fashion Resource, 2010

Synopsis

Fashion Unraveled offers an inside look into the operations of a small fashion design business. This book offers tips, tools of the trade and valuable insight into the industry. This acts as a guide for developing a customer, market and collection. The book introduces the reader to sourcing and production, as well as explains marketing concepts. Whether the reader is an entrepreneur, designer, student or craftsperson, this book will guide one through the business implementation process. Fashion Unraveled introduces an in-depth look at creating a costing model, solid pricing and realistic budgeting.Fashion Unraveled is user friendly and was designed for the creative mind. Chapters are laid out with definitions and web links located in the sidebars of the book for ease in use.The second edition features over 400 pages of information transforming this into the "must read" resource for every designer entrepreneur. This book offers a new case study feature, following a small fashion business through their business launch, including their business plan. Fashion Unraveled also features several designer interviews, including a Q&A with British designer Timothy James Andrews and couturier Colleen Quen.

About this title

About the Author:

As an educator at the Fashion Institute of Design and Merchandising, Jennifer Lynne Matthews, saw a need to educate her students on how to start their own businesses. Matthews wrote the first edition of Fashion Unraveled in 2008 and completed the second edition in 2010. Understanding the concerns of her students entering the job market, Matthews developed her book to help create an entrepreneurial alternative. Matthews, also a lingerie designer and entrepreneur, began her path in the fashion industry in 1994. She attended Florida State University then transferred to the Fashion Institute of Technology in New York City to finish her degree. After graduating in 1999 with a specialization in intimate apparel, Matthews began working in the industry as a stylist and freelance designer. Matthews opened her business, Porcelynne Lingerie in 2002. The book is based on Matthews’ experience from opening to sustaining a successful business. She brings the knowledge of running a small business and her expertise in the industry into her book and her classroom. Matthews has won numerous awards for her designs and has received worldwide accolades for her work. Future plans include authoring a collection of books on lingerie design, draping and clothing construction, as well as opening a showroom and education studio in the garment district.

About this edition

• Publisher: Los Angeles Fashion Resource
• Publication date: 2010
• ISBN 10: 0983132801
• ISBN 13: 9780983132806
• Binding: Paperback
• Edition number: 2
• Number of pages: 408