Social Media Leadership: How to Get Off the Bench and Into the Game

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9780983243120: Social Media Leadership: How to Get Off the Bench and Into the Game

Social Media Leadership is a practical guide for executives and managers who are ready to take their own company's social media strategy from idea to action. Innovator and serial entrepreneur Michael F. Lewis provides a concise, jargon-free explanation of the global phenomena that is transforming the way we do business. Lewis shares his own lessons learned as well as the best practices and examples of those who are successfully using social media to build their businesses and their brands. Packed with usable tips and actionable advice on subjects like customer service, reputation management, group buying, online community building, policy and governance, and many more, Social Media Leadership will inform you, inspire you, and leave you eager to get into the game.

"synopsis" may belong to another edition of this title.

From the Author:

I wrote this book to eliminate some of the confusion associated with social media.  Social Media Leadership is meant to give you insights into social media and all of its business applications, taking them from idea to action, in a concise and jargon free manner.   It's also intended to give you a firsthand look at the success that we experienced in using social media to grow and improve our own business, and the important business practices and business examples used by companies to "get into the game". We hope you find this book informative and at times, entertaining.  

From the Back Cover:

Read what others are saying about Social Media Leadership
 
"When a serial entrepreneur with a $100-million-dollar company gives first-hand social media insights, I listen."
- Erik Qualman, Author of "Socialnomics"
 
"This book is a comprehensive look at the current trends in social media. Mike has done a good job of demonstrating the correct ways to use social media."
- William Porter "Billy" Payne, CEO, Atlanta Olympic Games
 
"Social media now affects every organization and Mike's book illustrates leadership from a leader's perspective."
- Tom Coughlin, Head Coach, New York Giants
 
"Mike Lewis' tale is a story for every business owner. He started as a skeptic, moved to learner, then he lived it by applying the principles of social media strategy to his businesses and now is teaching it. This is a must-read book for those individuals that want to get "into the game" but skip to the advanced steps quickly."
- Eric Bradlow, The Wharton School, University of Pennsylvania

"About this title" may belong to another edition of this title.

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Book Description Leigh Walker Books, United States, 2011. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Social Media Leadership is a practical guide for executives and managers who are ready to take their own company s social media strategy from idea to action. Innovator and serial entrepreneur Michael F. Lewis provides a concise, jargon-free explanation of the global phenomena that is transforming the way we do business. Lewis shares his own lessons learned as well as the best practices and examples of those who are successfully using social media to build their businesses and their brands. Packed with usable tips and actionable advice on subjects like customer service, reputation management, group buying, online community building, policy and governance, and many more, Social Media Leadership will inform you, inspire you, and leave you eager to get into the game. Read what others are saying about Social Media Leadership: When a serial entrepreneur with a $100-million-dollar company gives first-hand social media insights, I listen. - Erik Qualman, Author of Socialnomics This book is a comprehensive look at the current trends in social media. Mike has done a good job of demonstrating the correct ways to use social media. - William Porter Billy Payne, CEO, Atlanta Olympic Games Social media now affects every organization and Mike s book illustrates leadership from a leader s perspective. - Tom Coughlin, Head Coach, New York Giants Mike Lewis tale is a story for every business owner. He started as a skeptic, moved to learner, then he lived it by applying the principles of social media strategy to his businesses and now is teaching it. This is a must-read book for those individuals that want to get into the game but skip to the advanced steps quickly. - Eric Bradlow, The Wharton School, University of Pennsylvania. Bookseller Inventory # APC9780983243120

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Book Description Leigh Walker Books. Paperback. Book Condition: New. Paperback. 268 pages. Dimensions: 7.9in. x 5.2in. x 0.7in.Social Media Leadership is a practical guide for executives and managers who are ready to take their own companys social media strategy from idea to action. Innovator and serial entrepreneur Michael F. Lewis provides a concise, jargon-free explanation of the global phenomena that is transforming the way we do business. Lewis shares his own lessons learned as well as the best practices and examples of those who are successfully using social media to build their businesses and their brands. Packed with usable tips and actionable advice on subjects like customer service, reputation management, group buying, online community building, policy and governance, and many more, Social Media Leadership will inform you, inspire you, and leave you eager to get into the game. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780983243120

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