Getting Traction The Subaru Story and the Entrepreneurial Mindset

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9780983515104: Getting Traction The Subaru Story and the Entrepreneurial Mindset
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Getting Traction is an all-American success story. Can a single mindset take one idea to sell scooters - at the end of the scooter phase in the 1960's and have that idea evolve into one of the best-known car companies in America today? Harvey Lamm, who co-founded Subaru of America in 1967 with his super promoter friend, Malcolm Bricklin, and continued to grow and evolve this company for another 23 years says, "YES." The entrepreneurial mindset; which can be learned, will ultimately bring success! In 1967, an ugly, very small car - set sail from Japan to find a small niche market in the USA. As luck would have it, the world economies were being challenged. America was reeling from the Vietnam War, the Summer of Love was transforming American culture and its music, consumers were becoming wiser, and some of the smartest "car guys" in Detroit were failing to see the Japanese car invasion. This isn't a "how to run your company" book, but a "how I ran mine" book. Lamm gives an honest, fresh, insider's look at running a large company like a small company --no small feat. Everyone is included, everyone is challenged, and everyone is working. The key to the success of Subaru of America is in its entrepreneurial roots. Think of it as a "musical jam session." The talent, the freedom to improvise, the trying of new ideas that makes the music richer, different, newer, and inviting. Same way in an entrepreneurial-based company. Expect to hear a lot of noise, yelling, celebrating, arguing, 4-letter words, politically incorrect language, and all sorts of collaborations - including the after work happy hour. The employees of Subaru of America worked hard and played hard. They were proud of their company, their cars, and their customers. They loved their affiliation with the U.S. Ski Team and skiing and loved when their bike team, the Subaru-Montgomery cycling team, had one its riders win the U.S. Pro Championship in their hometown of Philadelphia.

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