B A Mayler Casino Direct Mail

ISBN 13: 9780983517306

Casino Direct Mail

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9780983517306: Casino Direct Mail

Casino Direct Mail studies gambling casinos’ marketing plans through the lens of their direct mail programs. Casino Direct Mail helps investigate and determine Who, What, and How to mail successfully. Using its proven casino marketing practices you can build and maintain more-relevant databases, increase customer attendance, reduce churn, and improve revenue streams. This book also considers relevant topics such as Yield Management, Loyalty Clubs, and marketing Hotel, Food & Beverage Operations and entertainment offerings. Casino Direct Mail not only covers Internet and Email marketing but much, much more.

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From the Publisher:

Casino Direct Mail includes extras such as:
How to welcome new players and win back inactive players.
Prospecting for new players and approaching ethnic markets.
Creating a new mailing list and maximizing your database.
Making the right offer at the right time to the right player.
What variable print and print-on-demand can do for you.
Postage rate tips and tricks that will save you money.
Pushing emotional hot-buttons for unbeatable results.
Budget and goal setting for savings and efficiency.
Over 10 different ways to segment your player database for added response.
What to do when things go wrong and how to turn around sagging results.
The best way to market via the web and email.
Experimenting with yield management theory.
The right and wrong ways to build loyalty and operate players clubs.
How to generate extra F&B, hotel, and entertainment traffic.

About the Author:

B. A. Mayler, who goes by the first name Kurt, has been involved with the marketing and the mailing business since sending out his first direct mail piece over 25 years ago as the owner of a print and design firm.

Casino Direct Mail combines Kurt's substantial experience and interest in casino direct marketing with his professional knowledge, expertise, insight, and humor acquired first-hand directly working with business customers. His professional career ranges from upper management in the direct mail field to extensive experience in both the printing and packaging industries. Kurt's lengthy career began upon acquiring a degree in Marketing from a University in California.

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Book Description Luminaire Press, United Kingdom, 2011. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Casino Direct Mail studies gambling casinos marketing plans through the lens of their direct mail programs. Casino Direct Mail helps investigate and determine Who, What, and How to mail successfully. Using its proven casino marketing practices you can build and maintain more-relevant databases, increase customer attendance, reduce churn, and improve revenue streams. This book also considers relevant topics such as Yield Management, Loyalty Clubs, and marketing Hotel, Food Beverage Operations and entertainment offerings. Casino Direct Mail not only covers Internet and Email marketing but much, much more. Bookseller Inventory # APC9780983517306

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Book Description Luminaire Press, United Kingdom, 2011. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Casino Direct Mail studies gambling casinos marketing plans through the lens of their direct mail programs. Casino Direct Mail helps investigate and determine Who, What, and How to mail successfully. Using its proven casino marketing practices you can build and maintain more-relevant databases, increase customer attendance, reduce churn, and improve revenue streams. This book also considers relevant topics such as Yield Management, Loyalty Clubs, and marketing Hotel, Food Beverage Operations and entertainment offerings. Casino Direct Mail not only covers Internet and Email marketing but much, much more. Bookseller Inventory # APC9780983517306

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Book Description Luminaire Press. Paperback. Book Condition: New. 408 pages. Dimensions: 9.6in. x 6.7in. x 0.8in.Casino Direct Mail studies gambling casinos marketing plans through the lens of their direct mail programs. Casino Direct Mail helps investigate and determine Who, What, and How to mail successfully. Using its proven casino marketing practices you can build and maintain more-relevant databases, increase customer attendance, reduce churn, and improve revenue streams. This book also considers relevant topics such as Yield Management, Loyalty Clubs, and marketing Hotel, Food and Beverage Operations and entertainment offerings. Casino Direct Mail not only covers Internet and Email marketing but much, much more. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780983517306

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