The truth about social selling is out: Broadcasting on social platforms won't create sales. However, customers are buying from sellers who are willing to prove what they sell is worth it---before the purchase.
People will buy your product or service. But they'll make the decision based on your ability to deliver results before the actual purchase.
That means you've got to have a practical system to court your customer ... to prove to them that investing in your product or service will give them full results.
This book gives you that system.
You'll learn how to:
"synopsis" may belong to another edition of this title.
Maybe you've read books on blogging or social selling--only to be underwhelmed by the results. Probably because you've been focusted on engagement as the goal.
Engagement is the beginning. It is the starting point to create a conversation that leads to a sale.
This book, and my training courses, are focused on S-A-L-E-S not just "traffic to your site." Everything I do combines education and personalized strategy. Unlike blogging gurus that give you a "mind dump" of information this book is much more valuable because ...
Jeff Molander is the authority on making social media sell and a sought-after corporate trainer to small businesses and global corporations. He s an accomplished entrepreneur, having co-founded the Google Affiliate Network and search marketing division of Publicis Groupe. He is ranked in the top 5 percent of global technology & media consultants by the prestigious Gerson Lehrman Group and serves as adjunct digital marketing faculty at Loyola University's school of business. Molander is different from most social selling experts because he brings a view on social selling like no other. He spent years researching how the "social media revolution" is over-hyped nonsense. His conclusion is bold and refreshing: The social selling is an EVO-lution, not a revolution.
Molander cut his teeth in sales and marketing. For the last 17 years he's been helping business owners, sales reps and marketing executives acquire customers, increase sales and lower costs using digital technologies. Before becoming an entrepreneur he cut his teeth in marketing and sales roles for multinational companies like MCI, specialized agencies like Lipman Hearne and smaller, family-run product and service-based businesses.
He is a professional speaker, trainer, frequent contributor to award-winning business blogs and authors the eCommerce Link column for Target Marketing Magazine.
"About this title" may belong to another edition of this title.
Book Description Molander & Associates Inc., 2011. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110983596417
Book Description Molander & Associates Inc., 2011. Paperback. Book Condition: Brand New. first edition. 228 pages. 8.90x6.00x0.70 inches. In Stock. Bookseller Inventory # 0983596417