Off the Hook Marketing: How to Make Social Media Sell for You

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9780983596417: Off the Hook Marketing: How to Make Social Media Sell for You

The truth about social selling is out: Broadcasting on social platforms won't create sales. However, customers are buying from sellers who are willing to prove what they sell is worth it---before the purchase.

People will buy your product or service. But they'll make the decision based on your ability to deliver results before the actual purchase
That means you've got to have a practical system to court your customer ... to prove to them that investing in your product or service will give them full results.

This book gives you that system.
You'll learn how to:

  • Get more leads, referrals & sales by creating irresistible curiosity in your words;
  • Attract prospects who are not ready to buy and nurture them into customers; 
  • Avoid what doesn't work and close business faster.
Renowned social selling expert Jeff Molander spent a full year interviewing today's best social sellers in search of their common success principle---the stuff that makes social media produce leads and sales. Now you can learn how exceptionally successful sellers are doing it.
This book gives you an effective, repeatable system to generate more business leads using LinkedIn®, blogs, YouTube videos, Facebook, Google+ and more. 

Using success stories you've probably not heard before, Molander uncovers a practical social selling system. At the root is an unusual, refreshing concept: Helping potential customers get more confident in themselves as buyers.

Why would you want to do that? Because when people get confident in themselves they TRUST the source of their new found confidence---you. 

Plus, they begin to see your products and services as a logical "next step" in a journey they're on. In fact sometimes they'll ask you for the sale.

"synopsis" may belong to another edition of this title.

From the Author:

Maybe you've read books on blogging or social selling--only to be underwhelmed by the results. Probably because you've been focusted on engagement as the goal.

Engagement is the beginning. It is the starting point to create a conversation that leads to a sale.

This book, and my training courses, are focused on S-A-L-E-S not just "traffic to your site." Everything I do combines education and personalized strategy. Unlike blogging gurus that give you a "mind dump" of information this book is much more valuable because ...

  • everything I show you applies to YOUR current situation;
  • chapters conclude with reflection questions that show you where to start
  • our focus is social selling--not merely "getting found" or engaged with
This is the winning formula that is helping so many people just like you to discover how to make social media create leads and sales.

Just think about it. If you buy this social selling book today you can begin seeing business leads roll into your email inbox in just a few weeks. 

What might your business or career look like a year from now--after you've filled your tank with the knowledge needed to generate more sales? How will that affect not only your professional growth but your life?

How committed are you to your success? If you're ready to take the next step to understanding what other successful people already know about social selling--that most people aren't aware of--then it's time to get a hold of this book.

Thanks for considering!

About the Author:

Jeff Molander is the authority on making social media sell and a sought-after corporate trainer to small businesses and global corporations. He s an accomplished entrepreneur, having co-founded the Google Affiliate Network and search marketing division of Publicis Groupe. He is ranked in the top 5 percent of global technology & media consultants by the prestigious Gerson Lehrman Group and serves as adjunct digital marketing faculty at Loyola University's school of business. Molander is different from most social selling experts because he brings a view on social selling like no other. He spent years researching how the "social media revolution" is over-hyped nonsense. His conclusion is bold and refreshing: The social selling is an EVO-lution, not a revolution.  
Molander cut his teeth in sales and marketing. For the last 17 years he's been helping business owners, sales reps and marketing executives acquire customers, increase sales and lower costs using digital technologies. Before becoming an entrepreneur he cut his teeth in marketing and sales roles for multinational companies like MCI, specialized agencies like Lipman Hearne and smaller, family-run product and service-based businesses.

He is a professional speaker, trainer, frequent contributor to award-winning business blogs and authors the eCommerce Link column for Target Marketing Magazine.

"About this title" may belong to another edition of this title.

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