Selling Financial Services to Women: What Men Need to Know and Even Women Will Be Surprised to Learn

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9780983776505: Selling Financial Services to Women: What Men Need to Know and Even Women Will Be Surprised to Learn
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How you sell financial services to men is not the same as how you sell financial services to women. Even if men and women end up buying the same product, they may have different buying processes, questions and communication styles. Understanding these differences can increase your success dramatically when selling to women and selling to couples. (It will also give you a huge competitive advantage.) See the results from the latest Women and Finance Survey, get marketing ideas, and learn proven sales tips from top professionals. P.S. For all the guys out there asking, Can men be successful in selling to women? the answer is an emphatic, Yes!

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About the Author:

Holly Buchanan is the head of Buchanan Marketing LLC, a consultancy which helps companies successfully market and sell to women. She has spent the last decade studying the differences between men and women and how those differences affect how men and women respond to advertising and make purchasing decisions. With her signature wit and entertaining style, she translates the differences between men and women into actionable sales and marketing strategies. Holly has worked with hundreds of clients including brands like Genworth Financial , American General Life, Waterford, GE Healthcare, and HP. Her current focus is the financial field and helping financial companies and professionals do an outstanding job of attracting, selling to and retaining women clients. And she likes sushi. She has been known to eat twice her body weight in one sitting.

Review:

If you are a financial professional who is looking for a way to increase your business, look no further than Holly Buchanan's new book, Selling Financial Services to Women. Holly keeps you turning the pages at a quick clip. If you re not reading this book, you re going to be losing clients to financial advisors who are. --Starr Cochran, CFP, EA, M. Ed

Selling Financial Services to Women by Holly Buchanan is a masterpiece on how to acquire and retain 'women' clients. Holly's 'action plan to implement' at the end of each chapter is extremely engaging! --- Partha Iyengar, Founder and Managing Partner Accretus Solutions India LLP

I have worked with Holly Buchanan and have learned a great deal from her. Enjoy her style -- she is a pleasing read. Most importantly embrace and incorporate her essential action steps into your practice. --- Ron Seilback -- SVP, LTCI Solution Center Crump Life Insurance Services

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