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Being the best isn't easy. It requires dedication, hard work, and a passion and plan to sell more than anybody else. It also requires treating your customer as your best friend. For more than half a century, Rick Case has steered Rick Case Automotive Group to become one of the most successful car dealership chains in America by following this simple rule. Rick, along with his wife, Rita, have learned what it takes to become the best and how to stay on top - whether it's selling cars or motorcycles, building iconic brands, marketing sporting events, or developing new philanthropic events that benefit local charities. In Our Customers, Our Friends, Rick explains how to look through the eyes of your customers and transform any organization into an industry leader. From creating the 10-year, 100,000-mile warranty that literally changed the face of Hyundai to promoting daredevil Evel Knievel's daring stunts, Rick Case has applied creativity and innovation - as well as a dab of marketing genius - to every endeavor he undertakes. But before he grew into any of the titles people assign him - car dealer, promoter, entrepreneur, pioneer, philanthropist, or marketing guru - Rick was just a car salesman from Akron, Ohio, with a big dream. Here's how he did it, and how you can take the lessons he learned and apply them to your own life.
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Book Description Smart Business Network. Hardcover. Condition: New. 0983998310 Ships promptly from Texas. Seller Inventory # Z0983998310ZN
Book Description Smart Business Network. Hardcover. Condition: New. 0983998310 . Seller Inventory # Z0983998310ZN
Book Description Smart Business Network, 2011. Hardcover. Condition: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Seller Inventory # 9033060
Book Description Smart Business Network, 2011. Condition: New. book. Seller Inventory # M0983998310