What motivates people to do the things they do? Increasingly, some answers are found buried in video game design. Gamification is the process of applying game mechanics to non-gaming stuff (like marketing strategy) to get people to voluntarily do things - remarkable things that can outperform the results of traditional marketing. This is the story of Lara, a senior director at Albatron Global. Today she learns she has 24 hours to prepare for a once-in-a-decade meeting with "The Brotherhood," the triumvirate of terror that founded the company. With her career on the line, she's out of ideas and shackled to a consultant with Cheetos-stained fingers.
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Before consulting on marketing strategy as a Principal at Mindspace, Darren's decade in games included five years on the original Xbox launch team at Microsoft.
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Book Description Mindspace, 2012. Paperback. Book Condition: New. book. Bookseller Inventory # M0984722424