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Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers - Softcover
Synopsis
A Marketer’s Guide to Understanding China’s Digital Generation China’s Digital Generation is driving the country’s rapidly growing consumer economy. These savvy young consumers are a powerful force, shaping China’s markets now and for years to come. Drawing on the massive ProsperChina Quarterly Survey, this book presents a clear, practical view of how this generation acts, shops, and plans for the future. Ample comparisons are made between Chinese and U.S....
About the Author
Professor and Director of Management and Corporate Communication at the Kenan-Flager Business School, University of North Carolina at Chapel Hill. She teaches oral and written business communication at the undergraduate, MBA, executive MBA, and Executive Education levels. Her research emphasize electronic communications issues as well as the presentations styles of successful business professional. She is the author of the book The Elements of Electronic Communication.
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- PublisherProsper Business Development Corporation
- Publication date2013
- ISBN 10 0984875611
- ISBN 13 9780984875610
- BindingPaperback
- LanguageEnglish
- Number of pages324
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Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers
Published by
Prosper Business Development Cor, 2013
ISBN 10: 0984875611
ISBN 13: 9780984875610
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Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers
Published by
Prosper Business Development Corporation, 2013
ISBN 10: 0984875611
ISBN 13: 9780984875610
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Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers
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Prosper Business Development Corporation, 2013
ISBN 10: 0984875611
ISBN 13: 9780984875610
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Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers
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Prosper Business Development Corporation, 2013
ISBN 10: 0984875611
ISBN 13: 9780984875610
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Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers
Published by
Prosper Business Development Corporation, 2013
ISBN 10: 0984875611
ISBN 13: 9780984875610
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