A concise, practical and immediately useful handbook for entrepreneurs, economic developers and export managers seeking to expand their international markets. Not a turgid, weighty academic text, but an accessible guide that explores why some succeed, and why so many fail, in their international business efforts. Observing the ten principles, or commandments, of international business can save both entrepreneurs and larger companies time and money.
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Perry B. Newman is the founder and president of Atlantica Group LLC. Founded in 2000, Atlantica Group is a global business development consultancy based in Portland, Maine. Atlantica Group assists business, governments and not-for-profit organizations in achieving international development objectives. Clients and projects are located in North America, Europe, India and Israel.
Prior to forming Atlantica Group, Mr. Newman served from 1996 2000 as Maine s first Director of International Trade and President of the Maine International Trade Center. In that capacity and as an international business attorney he has facilitated exports, projects and exchanges with partners in more than twenty-five countries on four continents.
A frequent lecturer and writer on global business topics, Mr. Newman s work has appeared in Northeast Export, World Trade Magazine, Progress Magazine (Canada), Israel 21C, the National Law Journal, the Cleveland Plain Dealer, and many others. He has spoken to groups on international business and economic development throughout the US and in Canada, and has been interviewed on such matters by National Public Radio, the Wall Street Journal, US Business Review and the CBC, among others. His recently published book, The Ten Commandments of International Business, provides a useful guide to going global for entrepreneurs and economic developers alike.
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