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This is an insider memoir about Yvon Chouinard, founder of the Patagonia brand, written by Bill Stratton, a longtime neighbor of Yvon, surfing and climbing partner, and friend of Yvon. Bill was asked by Malinda Chouinard, Yvon's wife, many years ago, "Willum' when are you going to write a book about Yvon?" This is the fulfillment of that request, an uncompromising, first person accounting of a man who accepted exceptional challenges as commonplace, made enemies and friends on as grand a scale as his unbounded ambition. Bill Stratton is indeed the right person for the job of telling this story, because, as many have contended, "No one knew Yvon better, what he was, or what he became."
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