Customer 3D: A New Dimension for Customers

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9780985390808: Customer 3D: A New Dimension for Customers

A new style of leadership is emerging, one that resonates deeply with customers and leads to stronger customer loyalty. It is revolutionary and sets the organizations that practice it far above the average players in the eyes of their customers. In addition, it is more sustainable because it is a unifying force for all activities within the corporate culture.
The traditional explanations of customer service and competitive behavior are proving inadequate. Instead, a strategy that embraces the Customer 3DTM system is moving organizations beyond product-centricity to customer-centricity.
A rebirth of business spirit and high purpose is underway. High-performing companies are transforming their cultures by focusing on customer-centricity (needs) and a new energy is emerging in their internal organizations. This expansive thinking manifests itself in greater innovation, empowerment and freedom for employees and positive economics from a premium position in the markets served. Because it is unique, it creates an attraction for customers that ask Why would I go anywhere else?
The Customer 3DTM approach takes organizations to a new dimension of working with customers. It is driven by proactive design that is natural and flexible. It is creating powerful customer connections, based on a future that does not accept the status quo. And it is sustainable because it has a built-in adaptability that replaces silos with responsiveness to the success of the customer.

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About the Author:

With more than 25 years of customer research and business leadership experience, Bill Self has devoted his career to studying how top-performing companies separate themselves from their competition by being exceptionally customer-centered. Today, he concentrates on helping companies learn how to transform their organizations into market leaders by focusing on the success of their customers.
Self has developed the Customer 3DTM approach a dynamic system designed to enable product-centric organizations to become customer-centered champions. He is the President of the North American division of The Leadership Factor, a global firm specializing in customer research and he is a member of the National Speakers Association.

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Bill Self
Published by CustomerEDU, LLC (2012)
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