A new style of leadership is emerging, one that resonates deeply with customers and leads to stronger customer loyalty. It is revolutionary and sets the organizations that practice it far above the average players in the eyes of their customers. In addition, it is more sustainable because it is a unifying force for all activities within the corporate culture.
The traditional explanations of customer service and competitive behavior are proving inadequate. Instead, a strategy that embraces the Customer 3DTM system is moving organizations beyond product-centricity to customer-centricity.
A rebirth of business spirit and high purpose is underway. High-performing companies are transforming their cultures by focusing on customer-centricity (needs) and a new energy is emerging in their internal organizations. This expansive thinking manifests itself in greater innovation, empowerment and freedom for employees and positive economics from a premium position in the markets served. Because it is unique, it creates an attraction for customers that ask Why would I go anywhere else?
The Customer 3DTM approach takes organizations to a new dimension of working with customers. It is driven by proactive design that is natural and flexible. It is creating powerful customer connections, based on a future that does not accept the status quo. And it is sustainable because it has a built-in adaptability that replaces silos with responsiveness to the success of the customer.
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With more than 25 years of customer research and business leadership experience, Bill Self has devoted his career to studying how top-performing companies separate themselves from their competition by being exceptionally customer-centered. Today, he concentrates on helping companies learn how to transform their organizations into market leaders by focusing on the success of their customers.
Self has developed the Customer 3DTM approach a dynamic system designed to enable product-centric organizations to become customer-centered champions. He is the President of the North American division of The Leadership Factor, a global firm specializing in customer research and he is a member of the National Speakers Association.
What does it truly mean to be customer-centric? Customer 3D challenges traditional thinking. In doing so, it forces you to look closely at the realities of your own organization - are you as customer-centered as you thought? Bill provides examples of customer-centricity, strategies to get there, and measurements to monitor progress. I recommend Customer 3D for any organization - to stimulate your thinking, re-energize your commitment to your customers, and define steps you can take. --Terry Callanan, Chief Quality Officer, Carestream Health, Inc.
Galileo shattered long-held doctrine. With painstaking calculation, he reinforced the idea that the Earth was not the center of the universe. And, he revolutionized our thinking! Bill Self is about to do the same to the universe of customer relations. Expect this engaging and passionate book to launch a new revolution because, really, customers should be at the center of our universe. --Brian A. Kane, President and CEO, Three Lakes Consulting
Finally, a book that takes the customer experience to a new level. Customer 3D is a must read for any company, organization or individual that desires to set themselves apart. Bill captures the essence of being customer centric while providing a process and methodology to achieve excellence. The stories and examples Bill uses are excellent learning tools and make for a fascinating experience. Read it and implement it to reap the many benefits of Customer 3D including sustained increase in sales, deep customer loyalty and better overall satisfaction of employees and customers. --Jim Ponder, President and CEO Turnkey Strategic Relations
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Book Description CustomerEDU, LLC, 2012. Paperback. Book Condition: New. book. Bookseller Inventory # 985390808
Book Description CustomerEDU, LLC, 2012. Paperback. Book Condition: New. book. Bookseller Inventory # 0985390808
Book Description CustomerEDU, LLC, 2012. Paperback. Book Condition: Brand New. 1st edition. 234 pages. 8.80x5.90x0.70 inches. In Stock. Bookseller Inventory # 0985390808