DISRUPTION IS THE NEW MANDATE for big companies. Too often, disruption is a bad word something you don't see coming.
It doesn't have to be that way. This book is about changing that paradigm and learning to embrace disruption through collaboration.
Whether you're an executive trying to drive growth in a change-resistant organization or an entrepreneur with a big idea and looking for corporate partnerships, this book is for you.
Collective Disruption provides a road map and framework for co-creating new businesses. Read it and you'll learn how to:
Collective Disruption makes the case for corporations and startups to partner in new ways to co-create new businesses. Docherty has lived in both of these worlds and draws on decades of experience as well as interviews and case studies from scores of leading companies and successful startups applying these principles today.
Collective Disruption provides insights and tools to help you embrace more fluid cross-company collaboration that can deliver significant growth.
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MICHAEL DOCHERTY brings unique perspective to this book, having been a successful senior corporate executive, entrepreneur, and venture capitalist. He's passionate about the intersection of corporate innovation and entrepreneurship for co-creating new businesses and business models.
As CEO of Venture2, a consulting and new ventures firm, he works with leading brand companies and startups to commercialize breakthrough new products and businesses. Corporate clients include Unilever, Merck, Cisco, Jarden, and many others.
Mike holds an MBA from Northwestern University's Kellogg Graduate School and a BSME from Drexel University. He is a highly rated international speaker on innovation and corporate venturing and is an active supporter of the entrepreneurial community.
We need this book NOW! Collective Disruption will inspire big brands to stop just talking and to actually act, by jumping headfirst into innovating. Companies can reap incredible rewards, including creating more entrepreneurial marketers, hungry to achieve new levels of growth. --ED KACZMAREK, cofounder, Brand Accelerator (previously director of innovation and emerging technology, Mondelez International)
Docherty offers insightful guidance for leaders moving beyond open innovation to collective disruption. This new model represents a key to accelerating value creation in large organizations, transforming how we think of new business creation as well as new forms of collaboration between corporations and startups. --SARAH MILLER CALDICOTT, author of Midnight Lunch, great grand-niece of Thomas Edison
If you are a business leader in a large company who wants to be successful in transformational innovation, you can't simply stay within your four walls. Docherty provides a compelling framework to accelerate growth opportunities by tapping into the startup ecosystem for disruptive innovations. --ASOKA VEERAVAGU, VP new business development transformational innovation, Jarden Consumer Solutions
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