Personality Marketing: Targeting, Creativity and Performance Basics for Traditional, Owned, and Social Media plus Video Sites and Personal Contacts

0 avg rating
( 0 ratings by Goodreads )
 
9780986190902: Personality Marketing: Targeting, Creativity and Performance Basics for Traditional, Owned, and Social Media plus Video Sites and Personal Contacts

This book covers marketing elements and interpersonal communication techniques.  It's for anyone who engages with the prospects and customers of a small business, including managers, salespeople, and customer service personnel plus those involved with broadcasting, web marketing, and other content creation.  It covers the marketing mix from conception to consumption and explores promotional and media options. The text also addresses the principles of copywriting, and the basics of producing good video and audio for content marketing, training, and advertising.  It looks at general human motivations plus consumer behavior, and outlines creative techniques including the use of visualization, wit and humor. The book concludes with planning meaning in the subtext, using effective vocal techniques, and employing body language for performing better as personalities and marketers to transfer the right ideas, images, and feelings both in personal contacts and through media.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

May, Michael W.
Published by Supertext 7/6/2015 (2015)
ISBN 10: 098619090X ISBN 13: 9780986190902
New Paperback or Softback Quantity Available: 10
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Supertext 7/6/2015, 2015. Paperback or Softback. Book Condition: New. Personality Marketing: Targeting, Creativity and Performance Basics for Traditional, Owned, and Social Media Plus Video Sites and Personal Co. Book. Bookseller Inventory # BBS-9780986190902

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.97
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Michael W. May
Published by Supertext
ISBN 10: 098619090X ISBN 13: 9780986190902
New Paperback Quantity Available: > 20
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description Supertext. Paperback. Book Condition: New. Paperback. 296 pages. Dimensions: 9.0in. x 6.0in. x 0.7in.Anyone can be a content publisher or broadcaster using owned media including websites, plus social and video sharing sites or traditional media. Personality Marketing covers communication strategies for all contacts that are designed to entertain, teach or persuade others. This includes advertising, content marketing, presentations, product demonstrations, and personal selling. The book is for managers, customer service personnel and salespeople, and for any other staff members who might want some fundamental communication, marketing or performance training. Its also a good foundational text and reference on the basics of copywriting, performing and promoting for broadcasters, webcasters, agencies and other content creators. The book begins with the elements of the marketing mix from conception to consumption. It explores how targeted creative communication can help in competition against those with larger budgets by planning and then transferring the right ideas, images and feelings to targeted individuals. Personality in the marketing cycle includes defining the companys products, knowing the target audience and customers, and training personnel. To get prospects to know, trust and like what a company has to offer, the firm must first get to know the prospects and their needs. Once the company defines who it is, what it has, who its trying to reach and why, it can more effectively build marketing plans on a tight budget. Good promotion engages others by grabbing and holding attention, teaching a message, and persuading them to take action. This book explores general human motivations plus specific reasons why people make decisions. It covers product awareness, branding, imaging, positioning, differentiation, and calls-to-action. It outlines creative techniques for effective copywriting and scripting, including the use of visualization, wit and humor. It addresses the use of traditional media, the web, and mobile devices as promotional vehicles. It covers the principles of good video and audio for content marketing, training, and advertising in both traditional and new media. It concludes by outlining vocal techniques, the subtext, and characterization methods for performing as personalities and marketers, and for training personnel to project the right qualities in all of their contacts. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780986190902

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.38
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Michael W May
Published by Supertext, United States (2015)
ISBN 10: 098619090X ISBN 13: 9780986190902
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Supertext, United States, 2015. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.This primer covers marketing elements and media strategies, plus communication and performance techniques. These can be used with traditional and social media, websites, videos, and personal selling. The book is a foundational text and reference for businesspeople, broadcasters, webcasters, agencies and other content creators on the fundamentals of writing copy, producing ads, and preparing for any contacts that are designed to entertain, teach or persuade others. It addresses the use of traditional media, the web, and mobile devices as promotional vehicles and also covers the principles of good video and audio for content marketing, training, and advertising. The book begins with the elements of the marketing mix from conception to consumption. It then explores how creative communication can help with competition against those with larger budgets, by planning and then transferring the right ideas, images and feelings to targeted individuals. The text looks at general human motivations plus consumer behavior, and outlines creative techniques including the use of visualization, wit and humor. The book concludes with vocal techniques, the subtext, and characterization methods for performing as personalities and marketers, and for training personnel throughout the company to project the right qualities in all of their contacts. Bookseller Inventory # APC9780986190902

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.78
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

May, Michael W.
ISBN 10: 098619090X ISBN 13: 9780986190902
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2015. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IQ-9780986190902

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.87
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

Michael W. May
Published by Supertext (2015)
ISBN 10: 098619090X ISBN 13: 9780986190902
New Paperback Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Supertext, 2015. Paperback. Book Condition: New. book. Bookseller Inventory # M098619090X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 25.88
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

May, Michael W.
ISBN 10: 098619090X ISBN 13: 9780986190902
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description 2015. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IQ-9780986190902

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.96
Convert Currency

Add to Basket

Shipping: US$ 11.92
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

May, Michael W.
Published by Supertext (2017)
ISBN 10: 098619090X ISBN 13: 9780986190902
New Paperback Quantity Available: 2
Print on Demand
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Supertext, 2017. Paperback. Book Condition: New. Never used! This item is printed on demand. Bookseller Inventory # P11098619090X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 41.20
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds