The Purpose Is Profit: The Truth about Starting and Building Your Own Business - Softcover

McLaughlin, Ed "Skip"; Lydecker, Wyn; McLaughlin, Paul

Softcover

ISBN 10: 0986304344 ISBN 13: 9780986304347

Publisher: Blue Sunsets Books, 2016

Synopsis

Do you feel the pull to start your own business?Tired of working for others and dealing with office politics, eager for control and more money, Ed ''Skip'' McLaughlin certainly felt it. When he left his high-level corporate position to start not one but two new businesses, his colleagues' reaction was disbelief:People told me I was crazy. ''You are going to fail!''One of his businesses did fail, but the other thrived. Ed bootstrapped it into an Inc. 500 company and later sold it to a Fortune 100 company. Now, you can learn from his experience--what to do and what not to do--to create your own successful startup. The Purpose Is Profit eliminates the mystery of becoming an entrepreneur. You will learn--- Why distinctive competence trumps passion- Where and when to get funding without losing control- How to build an entrepreneurial brand that lasts- Why profit should be factored into every business decision- How ethical behavior breeds trust and unlocks profitAs a bonus, The Purpose Is Profit includes two manuals: The Startup Roadmap details the 21 steps you should take to build a profitable business. The Startup Funding Guide delivers the tools you need to fund your business.ThePurposeIsProfit.com

About this title

About the Author

Ed ''Skip'' McLaughlin
Ed is the founder of four businesses and is currently running his fourth company, Blue Sunsets LLC, investing in startups and real estate. He bootstrapped USI Companies and grew it into an Inc. 500 company. In 2005, he sold USI to Johnson Controls, a Fortune 100 company, and at that point, became CEO of JCI's Global Workplace Business for the Americas. Ed was honored as Entrepreneur of the Year by Ernst and Young and has a BA in history from the College of the Holy Cross and serves on their Board of Trustees. Active in philanthropy, Ed lives with his wife in Connecticut and has three adult children.
Email: Ed@ThePurposeIsProfit.com
LinkedIn: LinkedIn.com/in/EdSkipMcLaughlin
Twitter: @purposeisprofit

Wyn Lydecker
Wyn is the founder of Upstart Business Planning. She works with entrepreneurs to develop plans that answer the questions investors ask most often. Wyn has been published inThe New York Times and other publications. She has an MBA in finance and marketing from the Wharton School of the University of Pennsylvania and a BA in economics from the University of California at Santa Barbara. She lives in Connecticut with her husband and has two adult children.
Email: Wyn@ThePurposeIsProfit.com
LinkedIn: LinkedIn.com/in/WynLydecker

Paul McLaughlin
Paul is an associate with Deloitte in the Financial Advisory Services Group in the Real Estate Consulting Practice. Previously, Paul served as vice president of Blue Sunsets LLC, where he was responsible for real estate development and specific angel investments. He has a BA in mathematics from the College of the Holy Cross and an MBA from Georgetown's McDonough School of Business.
Email: Paul@ThePurposeIsProfit.com
LinkedIn: LinkedIn.com/in/PaulPMcLaughlin

Review

'''The Purpose Is Profit provides the roadmap and motivation needed to win the startup game. It is required reading for every entrepreneur committed to building a profitable business.''
-- Barbara Corcoran, Shark Tank Investor and Founder, The Corcoran Group

''There are no shortcuts. Startup success requires a solid business model, disciplined execution, and a profound commitment. 'The Purpose Is Profit' provides blueprints and tools entrepreneurs need to start and scale a business.''
-- Joel Peterson, Chairman, jetBlue Airways & Consulting Professor, Stanford Business School

''Unlike so many books on entrepreneurship, 'The Purpose Is Profit' gets at the nub of what it takes to build a successful business. Ed talks the talk, and walks the walk, about the importance of factoring profit into every business decision.''
-- Larry King, Worldwide Television and Radio Host

'''The Purpose Is Profit' provides the formula for scaling a business from startup to Inc. 500 - and takes you into the board room for the sale to a Fortune 100. The book shares the inside story and the hard lessons every entrepreneur needs to know, covering both failure and success.''
-- Bill Teuber, Vice Chairman, EMC Corporation

''Ed's book isn't just about profit - it's about following your inner voice and your destiny. It's about succeeding through integrity and giving back. It will put you on the path to responsible prosperity.''
-- Rohan Marley, Chairman, Marley Coffee

''This is an excellent book. 'The Purpose Is Profit' powerfully describes the principles profitable businesses must follow and how failure to adhere to every one of those principles takes a business owner over that fine line into unprofitability. The book is exceptionally practical and candid, since, alongside his success story, one of the authors freely describes what caused his other start-up business to fail.''
-- Michael Critelli, Entrepreneur and former Chairman & CEO, Pitney Bowes

'''The Purpose Is Profit' will resonate with anyone who wants to start their own business. Each chapter puts you inside the startup machine - challenging you to turn the levers and gears to your own advantage. Anyone who wants to mitigate the startup risk should read this book.''
-- Don Froude, former President, The Personal Advisors Group of Ameriprise Financial

'''The Purpose Is Profit' is both entertaining and educational. It is like getting an MBA in entrepreneurship in 300 pages. This is a must-read book for any aspiring entrepreneur.''
-- Maggie Wilderotter, Chairman & CEO, The Grand Reserve Inn

''Ed McLaughlin's book, 'The Purpose Is Profit,' is a powerful guide for entrepreneurs at any stage. It combines the inside story with the tools you need to build a profitable business. I'll be encouraging everyone with a startup dream to read this book.''
-- John ''Randy'' MacDonald, former COO & CFO of TD Ameritrade

''I run an entrepreneurially driven group within a large organization and have asked our team to read the book and share five key takeaways they will use to transform our business. I am betting on a 5% increase in year-over-year growth across my team from implementing the advice in 'The Purpose is Profit'''
-- Pamela Newman, President & CEO, The Newman Group, Aon Risk Solutions

''As the first customer to introduce corporate real estate outsourcing while I was at Baxter Healthcare, it was obvious Ed and I were creating something new and disruptive. We were constantly learning and adapting to make this breakthrough idea work. 'The Purpose Is Profit' captures the energy, the work ethic, and the persistence every entrepreneur needs to create and build a successful new venture.''
--Bill Agnello, former SVP & Executive Officer, Workplace Resources at Sun Microsystems

'''The Purpose Is Profit' is a very accessible account of what it takes to be a successful entrepreneur, and - importantly - what it takes to fail successfully. Learning from the personal accounts in this book, an aspiring entrepreneur can well understand the nature of the journey (s)he is embarked upon. I highly recommend it.''
-- Polly Black, Professor of Practice, Business and Entrepreneurship, Wake Forest University

''If experience is the best teacher, then 'The Purpose is Profit' is your best bet to learn from Ed McLaughlin, who has been there and done that, how to start and build a successful company from the ground up.''
-- Henry DePhillips, MD, FAAFP, Chief Medical Officer, Teladoc, Inc.

''Building a business is one of the most rewarding, yet challenging experiences of a lifetime. If you are planning to start a business, why not mitigate your risk by reading 'The Purpose Is Profit?' No one can promise instant success, but following the proven roadmap in this book will substantially increase your probability of startup success.''
-- Bill Scheller, President & CEO, BlackHawk Industrial

'''The Purpose Is Profit' takes the contrarian view on growth at any cost. Through a well-written and engaging narrative it highlights the advantages of focusing on the fundamental but sometimes forgotten business principles of customer service, team building, sales and profitable growth vs. pursuing exponential growth at the risk of losing control. These are worthy considerations for every entrepreneur, particularly in the face of a changing investment environment.''
--Vincent Ponzo, Senior Director, Eugene Lang Entrepreneurship Center, Columbia Business School

Edition details

• Publisher: Blue Sunsets Books
• Publication date: 2016
• ISBN 10: 0986304344
• ISBN 13: 9780986304347
• Binding: Paperback
• Language: English
• Number of pages: 328