Subscription Marketing: Strategies for Nurturing Customers in a World of Churn - Softcover

Janzer, Anne

Softcover

ISBN 10: 0986406252 ISBN 13: 9780986406256

Publisher: Cuesta Park Consulting, 2017

Synopsis

Completely revised and expanded to reflect the growing Subscription Economy Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes:

• Updated research and case studies reflecting the rapid growth of subscription-based businesses
• Real-world examples of effective value nurturing strategies
• The risks and challenges of subscription marketing

If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.

About this title

About the Author

Anne Janzer is an author, marketer, and writing coach. As a professional writer, she has worked with more than one hundred technology companies. She offers workshops on writing for marketers and others who communicate about technical topics. Anne is also author of The Writer’s Process: Getting Your Brain in Gear, which combines the lessons of a writing career with the teachings of cognitive science to uncover the secrets of writing productivity. Indie Reader named the book one of the best self-published books of 2016. She contributes to numerous industry publications and blogs, and posts regularly about writing and marketing on her website at AnneJanzer.com. Anne lives in Mountain View, California, surrounded by self-driving cars and coding enthusiasts. Still, nothing makes her quite as happy as a good book.

Review

"Anne Janzer shows you how to add value and nurture customers before and after the sale, driving success in today's real-time business environment." - David Meerman Scott, Bestselling author of The New Rules of Marketing and PR, now in 25 languages from Arabic to Vietnamese

"Anne's terrific book is an excellent primer to help your business take advantage of the subscription economy, while navigating around potential potholes. And as a bonus: It's clear, straightforward, and refreshingly jargon-free!" -- Ann Handley, Chief Content Officer, MarketingProfs, and author of the WSJ best seller, Everybody Writes.

"One of the best Marketing books of all time" - BookAuthority

Edition details

• Publisher: Cuesta Park Consulting
• Publication date: 2017
• Language: English
• ISBN 10: 0986406252
• ISBN 13: 9780986406256
• Binding: Paperback
• Edition number: 2
• Number of pages: 223