Vegan Ventures: Start and Grow an Ethical Business

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9780987510907: Vegan Ventures: Start and Grow an Ethical Business

Do you dream of starting a vegan business? Have you been running a vegan business and are looking for ways to grow it?

This book is the first book on how to start and grow a business run on vegan principles. Written by award-winning journalist Katrina Fox, it features insights and advice from over 60 vegan business owners, entrepreneurs, marketing, PR and business growth professionals in the US, Canada, Australia and UK.

Vegan Ventures provides you with a peek inside the operations of those who have been there, done it and are still doing it. Among the numerous nuggets of wisdom, you'll learn:

* How to figure out the purpose of your business and why it's so important
* How your mindset can sabotage your business success and what to do to ensure that doesn't happen
* How to get regular, positive media coverage for your products or services, no matter what your PR budget is
* Common branding mistakes and how to avoid them
* Social media 'Do's' and 'Don'ts'
* How much you should use the word 'vegan' in your branding or marketing

Learn how to maximize your chances of success and avoid the pitfalls others have experienced in this practical and inspirational 'how to' guide for aspiring and existing vegan business owners and entrepreneurs.

"synopsis" may belong to another edition of this title.

About the Author:

At the age of 11, Katrina Fox became a vegetarian, without knowing the word, after learning the 'beef burger' her mum served up for dinner was once a beautiful cow. Her refusal to eat meat didn't go down too well with her family in a small town just outside London in the UK, but she stood her ground, unfazed by going against the grain.

Since then she's made a point of continuing to speak up for society's underdogs through occasional character comedy and performance art, being chased by riot police during protests against animal cruelty, and during her 17-year career as a journalist.

Katrina has worked on staff as a senior reporter, features writer, sub-editor and editor, and as a freelancer on a broad range of print and online media in the UK, US and Australia. Her work has been featured in The Sydney Morning Herald, The Age, and the ABC's The Drum among many other outlets and she launched The Scavenger online magazine for social change advocates in 2009.

Since becoming a vegan in 1996 after a school teacher opened her eyes to the countless ways animals are used, abused and exploited for human consumption or entertainment, Katrina's mission has been to educate, inform and inspire people to embrace a vision of a world in which all beings are free to thrive.

Her ideas on the interconnections between human and animal social justice are featured in chapters in the books Circles of Compassion: Essays Connecting Issues of Justice (edited by Dr Will Tuttle) and Plant-Powered Women: Pioneering Female Vegan Leaders Share Their Vision for a Healthier, Greener, More Compassionate World (edited by Kathy Divine).

Katrina is the founder and editor of the vegan business blog VeganBusinessMedia.com and author of Vegan Ventures: Start and Grow an Ethical Business, the first global book providing success strategies for aspiring and existing vegan business owners. She is also associate editor at Ethical Futures digital magazine for senior executives.

Review:

"What a fantastic, practical and inspirational book. Everyone who's interested in running an ethical business should read it - actually, Vegan Ventures is a great resource for any new business owner, vegan or not, but it is certainly a must-have for vegan entrepreneurs".

- Alexandra Paul, actor and director

"A timely addition to the reading list of every vegan entrepreneur."

- Philip Wollen, former VP, Citibank


"I'm a big believer in businesses with a mission other than profit - we need more people running more businesses in this way, where the key outcomes are environmental and social. Encouraging other entrepreneurs to adopt this business model is a key part of that - Katrina's book does this brilliantly."

- Dale Vince, founder, Ecotricity & Chairman of Forest Rangers Football Club

"Katrina's passion for veganism, ethics and business have collided and I think mankind is the winner.  I always admire a writer who is prepared to stand by their beliefs, and Katrina most certainly does this. Vegan Ventures is a book that a lot of people are going to be talking about and raving about."

- Andrew Griffiths, Bestselling author, INC columnist & CBS Small Business Commentator

"About this title" may belong to another edition of this title.

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Book Description Vegan Business Media. Paperback. Book Condition: New. Paperback. 258 pages. Dimensions: 8.5in. x 5.5in. x 0.6in.Do you dream of starting a vegan business Have you been running a vegan business and are looking for ways to grow it This book is the first book on how to start and grow a business run on vegan principles. Written by award-winning journalist Katrina Fox, it features insights and advice from over 60 vegan business owners, entrepreneurs, marketing, PR and business growth professionals in the US, Canada, Australia and UK. Vegan Ventures provides you with a peek inside the operations of those who have been there, done it and are still doing it. Among the numerous nuggets of wisdom, youll learn: How to figure out the purpose of your business and why its so important How your mindset can sabotage your business success and what to do to ensure that doesnt happen How to get regular, positive media coverage for your products or services, no matter what your PR budget is Common branding mistakes and how to avoid them Social media Dos and Donts How much you should use the word vegan in your branding or marketing Learn how to maximize your chances of success and avoid the pitfalls others have experienced in this practical and inspirational how to guide for aspiring and existing vegan business owners and entrepreneurs. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780987510907

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