101 Branding Tips: Practical advice for your brand that you can use today.

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9780988125001: 101 Branding Tips: Practical advice for your brand that you can use today.
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Common sense brand advice for small to medium size businesses in particular. The information can be used right away. They are not theories but are practical how to's.

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I have been in the industry for 30 years. I am a Corporate Brand Consultant. I've been self-employed in the industry for more than 25 years. I assist small to medium size businesses and communities with their brand/implementation.   I have recently (Oct. 2010) branded the Dar Rapid Transit Agency in Dar es Salaam in Tanzania. The project was extensive and successfully integrated the Tanzanian culture into the brand solution. I have facilitated my process "Brand Navigator" in Canada, The United States and Tanzania.   I participate in speaking projects through out the world, most recently at the Futuroom event in Prague, Czech Republic. I am passionate about what I do and am constantly trying to improve my process and service to my clients.  I am a charter member of MOOB (Mind Our Own Business) a group of brand development companies in Canada and the United States who get together quarterly to improve best practices.   Over the last several years I've been searched out to provide branding opinion from countless sources including: CBS Radio Washington, CNN, Luxury Daily Magazine, The Canadian Press, Logowork's - Hewlett Packard's company newsletter, a cover story on Branding Small Business from America's Best magazine, brand opinion on CBC radio and the A channel. The Christian Radio and Music Industry trade magazine interviewed me on "Branding Christian Radio." Business Week put my comment on their homepage, I am the lead writer on brand opinion at Small Business Branding blog, and most recently I was quoted in a Windsor Star article on, "Online Branding" and had a comment noted in the current edition of a book on Consumer Behavior, by a professor from the University of Northern Kentucky. Recently I have been interviewed for my opinion on place branding on the brand Ohio initiative.  If you visit my website, you notice that I am the author of "The Reluctant Salesperson - An introvert's guide to selling." Specialties positioning your company, branding and identity, brand coaching, brand workshops, brand process I am available to coach you on establishing your competitive positioning strategy, online marketing including social networks. I also cover these topics and other brand issues in public speaking.

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