Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce - Softcover

Jackie Huba; Ben McConnell

Softcover

ISBN 10: 0988195402 ISBN 13: 9780988195400

Publisher: Lewis Lane Press, 2012

Synopsis

When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers. Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word. "Lessons of customer evangelism related through real life company stories make this book an absorbing read." -- Harvard Business School "I'll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I'd turned the last page, I'd become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future!" -- Dan Pink, author of Drive and A Whole New Mind "An inspiring and thorough book packed with real life examples, action items and insight." -- Emanuel Rosen, author of The Anatomy of Buzz Jackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term "customer evangelism." The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of "the world's smartest business thinkers."

About this title

About the Author

Jackie Huba is the coauthor of two books on customer loyalty: Citizen Marketers: When People are the Message which documents the emerging world of social media and how brands should begin to embrace a participatory culture. Jackie's first book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force explains how companies convert customers into evangelists who spread the word about products, benefits or value propositions. ;Creating Customer Evangelists has been translated into six languages and has become a strategic focus for companies around the world. Her upcoming book, Monster Business: Loyalty Lessons from Lady Gaga will be released Spring 2012.

Named as one of the 10 most influential online marketers, Jackie co-authors the award-winning Church of the Customer blog. With more than 100,000 daily readers, it's ranked as one of the most popular business blogs in the world. Her work has frequently been featured in the media, such as the Wall Street Journal, the New York Times, BusinessWeek, and Advertising Age. She was a founding Board Member of the Word of Mouth Marketing Association.

She is an 11-year veteran of IBM, a graduate of Penn State University, a Pittsburgh Steelers fanatic and resides in Austin, Texas.


Ben McConnell is a Managing Director at PwC and the coauthor of two books on customer loyalty: Citizen Marketers: When People are the Message, which documents the emerging world of social media and how brands should begin to embrace a participatory culture. Ben's first book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force explains how companies convert customers into evangelists who spread the word about products, benefits or value propositions. Creating Customer Evangelists has been translated into six languages and has become a strategic focus for companies around the world.

Edition details

• Publisher: Lewis Lane Press
• Publication date: 2012
• Language: English
• ISBN 10: 0988195402
• ISBN 13: 9780988195400
• Binding: Paperback
• Number of pages: 242