University X: How to Rescue a College Brand From Bland.

 
9780989013604: University X: How to Rescue a College Brand From Bland.

Higher education is one of the most intimidating industries in marketing today. Decreasing enrollments, spiking tuitions, and soft job markets have made it more challenging than ever to promote the value of a college education. And while there's no shortage of fat, expensive books on the subject, there doesn't seem to be many answers to the questions people tasked with promoting their schools are faced with every day. Until now. University X offers real, actionable advice for marketers in higher ed to create stronger brands, develop smarter strategies, and get the most out of their budgets. Free of boring theory and vague advice, the book provides a lively, accessible, and straight forward look at the things marketers can do today to improve their school's marketing campaign tomorrow.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Dr. Sean Carton; Andres Zapata; Pete Meacham
Published by idfive Books
ISBN 10: 098901360X ISBN 13: 9780989013604
Used Paperback Quantity Available: 1
Seller:
ThriftBooks - Free State
(Halethorpe, MD, U.S.A.)
Rating
[?]

Book Description idfive Books. Paperback. Book Condition: Very Good. This copy shows very minor wear. Bookseller Inventory # G098901360XI4N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 12.75
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Dr. Sean Carton, Andres Zapata, Pete Meacham
Published by idfive Books (2013)
ISBN 10: 098901360X ISBN 13: 9780989013604
Used Quantity Available: 1
Seller:
Better World Books
(Mishawaka, IN, U.S.A.)
Rating
[?]

Book Description idfive Books, 2013. Book Condition: Good. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP96172479

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 12.76
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds