The Patient Experience 4 Lessons From Disney to Dentistry

 
9780989169509: The Patient Experience 4 Lessons From Disney to Dentistry
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Whether someone is a fan of the mouse or not, there is no denying the efficiency and marketing prowess of the Disney corporate machine. They have a clear understanding of their target audience, their expectations, and how to not just meet, but exceed, those expectations. As a Disney Pass Holder I have long admired their systems and have read other business books about the Walt Disney Corporation, trying to find a way to make it practical to my dental office on Miami Beach. This is the first of those books I have read to give very clear specific examples of how to apply these techniques throughout multiple phases of the patient experience. I found "The Patient Experience; 4 Lessons from Disney to Dentistry" to be an enjoyable read, one that has helped me take what I have long admired about Disney, and use their principles to grow my practice. Whether someone is a fan of the mouse or not, there is no denying the efficiency and marketing prowess of the Disney corporate machine. They have a clear understanding of their target audience, their expectations, and how to not just meet, but exceed, those expectations. As a Disney Pass Holder I have long admired their systems and have read other business books about the Walt Disney Corporation, trying to find a way to make it practical to my dental office on Miami Beach. This is the first of those books I have read to give very clear specific examples of how to apply these techniques throughout multiple phases of the patient experience. I found "The Patient Experience; 4 Lessons from Disney to Dentistry" to be an enjoyable read, one that has helped me take what I have long admired about Disney, and use their principles to grow my practice. Jared Plitt, DMD, Miami Beach

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Travis A. Frederickson
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Travis A. Frederickson
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