Communication Strategy (Launching Organization Initiatives Series)

9780989459822: Communication Strategy (Launching Organization Initiatives Series)
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We all know that the way organizational change is communicated determines whether people resist it or jump on board. Nevertheless, many leaders fall back on a carelessly planned, one-size fits all strategy. They send out announcements, or give formal speeches about the changes and everyone ends up confused, at best, and resistant, at worst! This tool kit was designed to help leaders develop a communications strategy that will leave people not only thoroughly informed, but also enthusiastic about the changes. The tool kit walks leaders through a nine step process for crafting their strategies. Each step is supported with instructions, tools and worksheets. By following this process leaders will end up with a clear and effective plan for communicating to each of the stakeholders in the change process. This tool kit is the third volume of the Launching Organization Initiatives Tool Kit Series. The series is designed to assist leaders, project managers and consultants with planning and carrying out initiatives in corporations. The Miller Consultants' staff developed this set of tools for HumanCapitools through our work with some of the most successful companies in the world. In our 33 years of consulting, we have worked with companies such as IBM, Toyota, ATT, Brown-Forman, Rohm and Haas/Dow Chemical, and many others. Through our tool kits, we are providing you with the tools that have been most successful in our work with these companies. More than just a book, this tool kit leads you through a process, step-by-step, that will result in a plan that you can use immediately.

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