The Pricing and Profit Playbook

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9780989723800: The Pricing and Profit Playbook
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Pricing is one of the largest levers companies have for improving profits, yet B2B companies so often under-invest in pricing. This book provides simplified, practical ways to improve profits. It shows leaders how to transform and sustain high-profit pricing one play at a time. The playbook's holistic approach covers the key management elements (culture, strategy, people, processes, and systems) needed to unlock superior pricing. The advice and solutions, contained in this book, have been tested in numerous diverse businesses and proven to turn mediocre returns into superior profits.

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From the Inside Flap:

As former head of the pricing team at DuPont, Joanne Smith knows that simply quarterbacking a pricing strategy isn't enough to win. Driving performance requires buy-in from key players--the top executives as well as the company's marketing, sales, and business leaders.

That's exactly what her pricing team achieved--and more. Coming in at the creation of DuPont's Corporate Marketing and Sales organization, Joanne became its global marketing and pricing director. As she pulled together the strategies for the company's pricing game, she was able to pilot and test various approaches. Ultimately, the best ones have found their way into this playbook.

Following this comprehensive playbook won't be difficult. But don't be fooled by its simplistic style. It contains insider insights that make pricing a cornerstone of your corporate strategy - and key to your company's profitability.

The Pricing & Profit Playbook: A Practical and Strategic Guide to Generating Superior Profits Based on DuPont's Success spells it all out!

From the Back Cover:

Can a superior pricing-strategy framework actually shift your profits from mediocre to OUTSTANDING?

It did for one of the world's largest corporations!

Never before has a pricing playbook made crossing the goal line so clear.
Because most B2B companies don't know how to fully extract the value of a multi-faceted pricing transformation, their potential to score big falls short.

The Pricing & Profit Playbook tackles this challenge by providing practical ways to improve profits through an under-invested component-pricing. It shows exactly how to transform your pricing results one play at a time.

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Book Description Bradley Publishing, 2013. Hardback. Condition: New. Original ed.. Language: English . Brand New Book ***** Print on Demand *****. Pricing is one of the largest levers companies have for improving profits, yet B2B companies so often under-invest in pricing. This book provides simplified, practical ways to improve profits. It shows leaders how to transform and sustain high-profit pricing one play at a time. The playbook s holistic approach covers the key management elements (culture, strategy, people, processes, and systems) needed to unlock superior pricing. The advice and solutions, contained in this book, have been tested in numerous diverse businesses and proven to turn mediocre returns into superior profits. Seller Inventory # APC9780989723800

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Book Description Bradley Publishing, 2013. Hardback. Condition: New. Original ed.. Language: English . Brand New Book ***** Print on Demand *****.Pricing is one of the largest levers companies have for improving profits, yet B2B companies so often under-invest in pricing. This book provides simplified, practical ways to improve profits. It shows leaders how to transform and sustain high-profit pricing one play at a time. The playbook s holistic approach covers the key management elements (culture, strategy, people, processes, and systems) needed to unlock superior pricing. The advice and solutions, contained in this book, have been tested in numerous diverse businesses and proven to turn mediocre returns into superior profits. Seller Inventory # APC9780989723800

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Book Description Bradley Publishing. Hardcover. Condition: New. 182 pages. Dimensions: 9.1in. x 6.1in. x 1.0in.Pricing is one of the largest levers companies have for improving profits, yet B2B companies so often under-invest in pricing. This book provides simplified, practical ways to improve profits. It shows leaders how to transform and sustain high-profit pricing one play at a time. The playbooks holistic approach covers the key management elements (culture, strategy, people, processes, and systems) needed to unlock superior pricing. The advice and solutions, contained in this book, have been tested in numerous diverse businesses and proven to turn mediocre returns into superior profits. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9780989723800

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