Is it possible to develop a unifying theoretical framework for behavioral disciplines? Categorical decision making arises in numerous disciplines such as economics, psychology, political science, sensory and consumer science, marketing, and survey research. This book will provide you with a comprehensive account of the derivation of Thurstonian models for a wide variety of behavioral tasks including preferential choice, ratings, triads, tetrads, dual pair, same-different and degree of difference, ranks, first-last choice, and applicability scoring. Dr. Daniel Ennis presents the derivation of an interconnected theoretical structure based on Thurstonian ideas that link behavioral tasks together. This book is an essential reference for senior undergraduates and graduate students, academics and industrial professionals whose work and scientific curiosity lead them to consider how the outcome of choice tasks can be modeled. **Dr. Daniel M. Ennis is the President of The Institute for Perception. He is the 2013 recipient of the Sensory and Consumer Sciences Achievement Award from IFT and also the 2013 David R. Peryam Award from ASTM.
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Book Description Institute for Perception, The. Paperback. Book Condition: Very Good. Very good condition book with only light signs of previous use. Bookseller Inventory # G099064460XI4N00