9780991301683: PR Rules: The Playbook
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So you have started a company, and you have big ambitions for it but you do not have a PR budget to match. Should you blow your marketing budget trying to get featured in The Wall Street Journal? Throw a party and hand out discount coupons to attendees? Or skip PR and marketing all together and trust that word of mouth will be sufficient to let potential customers know about your business?

The answer, says PR expert Hope Katz Gibbs, is none of the above. The simple fact is that many small-business owners cannot afford to hire a PR agency, Gibbs realizes. So they need the most affordable, least time-consuming way to promote their business.

That is why she penned PR Rules: The Playbook The Entrepreneurs Guide to Supersizing Your Small Business With the 8 Steps to PR Success.

Available August 18, the 178-page interactive guidebook offers her trademark 8 Steps to PR Success, which any small-business owner can immediately put into action.

Being quoted in the news is no longer enough to get a company the visibility it needs to grow, insists Gibbs, a journalist-turned-PR specialist, who has helped hundreds of business owners increase visibility since founding Inkandescent Public Relations in 2001.

Packed with easy-to-follow tips, suggestions from experts, and thought-provoking exercises, PR Rules: The Playbook, is a hands-on primer to help you create and manage a strong PR and marketing campaign.

Now, every entrepreneur who wants to take a DIY approach to PR can take a page from The Playbook.

Beautifully crafted with hundreds of illustrations by award-wining designer/illustrator Michael Glenwood Gibbs, the book has three sections:

Part 1: Understanding the PR Playing Field. What is the difference between PR, marketing, advertising, social media, and sales? Eight well-known experts in each industry explain the tools of the trade.

Part 2: The 8 Steps to PR Success. Discover how to create a stunning website, master the art of newsletter writing, get in the news, and more with hands-on exercises you can play with, master, and apply to your own business.

Part 3: Case Studies and Inkandescent Insights. Learn from eight successful entrepreneurs, including the Life is good, Inc., co-founder Bert Jacobs; Tony Award-winning playwright Ridley Pearson; Chemistry.com questionnaire creator Helen Fisher; and Fast Company magazine co-founder Alan Webber, a 2014 candidate for governor of New Mexico.

The difference between a successful PR campaign and one that falls flat is finessing the tools with style and grace while knowing what to do each day to maximize your visibility, she concludes. The result: your business glows, and grows.

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About the Author:

Journalist, publicist, author, and entrepreneur Hope Katz Gibbs is the founder of The Inkandescent Group, LLC, which has helped hundreds of entrepreneurs, educators, authors, and small-business owners increase their visibility through her PR and book publishing services. Gibbs has won awards for her feature articles and columns, which have appeared in The Washington Post, USA Today, The Miami Herald, Costco Connection, and dozens of other business, education, and general-interest magazines, newsletters, and blogs.

A University of Pennsylvania alumnus, Gibbs entered the PR business in 2001, when she put her graduate studies in educational leadership at The George Washington University to work and became the director of communication for the City of Fairfax Schools in Northern VA. Soon after, her PR client list expanded to include the international futurist think tank Social Technologies, based in her stomping ground of Washington, DC.

PR Rules: The Playbook, available August 18, 2014, is the first book published through the Inkandescent Publishing Company. Its first ebook is Wealth Management Rules, by Rita Cheng and Hope Katz Gibbs, which is available through Amazon Kindle.

Review:

Back when I wrote Rules of Thumb, Hope interviewed me for the cover of her business magazine and did a great job. Now she has written the Rules of Thumb for PR and it is an absolute winner! This book is a must-read for every small-business owner. Buy it, read it, and do what it says! --Alan Webber, co-founder Fast Company magazine; 2014 candidate for governor of New Mexico

In a digital age where the rules of PR seem to be broken or changed every week, PR Rules offers concise, clear, and usable information from industry experts on how to move forward in an ever-changing marketing terrain. Even a PR veteran like myself can learn something from this book by Hope Katz Gibbs and her team. --Lee Woodruff, veteran PR expert, broadcast journalist, best-selling author of "In An Instant"

I have a couple of new authors ask me every day, How do I get my book out into the marketplace? and now I have the perfect tool to recommend. This book is filled with great advice, well organized and concise, with a lively design that makes it fun and easy to read. Anyone who wants to improve the way they promote their products, their businesses, or themselves should read this book. --Jim Barnes, editor and Book Awards director, Independent Publisher

Hope Katz Gibbs is far less pathetic, incompetent, and shameless than most PR people. Her book actually contains some smart advice, not that any of those clueless frauds will take it. Gene Weingarten, two-time Pulitzer Prize-winning journalist, Washington Post columnist

In PR Rules, Hope Katz Gibbs delivers an extraordinary PR and marketing playbook in a pragmatic, clear and humorous way. Hope s advice and experience will help not only entrepreneurs and small business owners but any executive who wants to leverage PR, social media and marketing in a laser-focused and effective way. She removes the clutter and confusion from PR, helping readers to craft a PR strategy that centers on what really matters for each individual and company. A must read for any professional who wants to dramatically increase their exposure and impact in the market place. Ana Dutra, CEO, Mandala Global Advisors, and former-CEO, Korn/ Ferry Leadership and Talent Consulting

Although most small businesses know they need good public relations, many aren t sure exactly what it is or how to get it. Gibbs and McCarthy break the PR process down into simple, easy-to-follow steps designed to create favorable publicity for your company, enhance your reputation in the marketplace, and ultimately get more customers in the door. This is an excellent resource for any entrepreneur clear, concise, and actionable. I consider it a must-read for all small-business owners. Sharon Armstrong, author, The Essential HR Handbook, and founder, Sharon Armstrong and Associates --Gene Weingarten, Pulitzer Prize-winning journalist, Washington Post columnist

I found Hope Katz Gibbs book to be a comprehensive public relations guide. Hope is truly an expert in her field, and this book is a must read for all entrepreneurs. Andrea Arroyo, fine artist

You need a game plan on how to stand out and how to get noticed. PR Rules will help you understand the new world of PR. It is a must-read for any busy and aspiring business owner. Bryan Beatty, CFP, partner, Egan, Berger & Weiner, LLC

PR Rules provides the absolutely essential information required for small businesses to grow in the 21st century. Stephanie Bhonslay, owner, GardenU

PR Rules is part practical workbook and part inspirational guide. With it, Hope Gibbs and her team have created a rare thing a business book that you can get fired up about. They help you turn your big business ideas from what s possible into actionable items. I know from experience that their 8 Steps to PR Success is a strategy that works. Chris Carbone, futurist --Chris Carbone, futurist

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Hope Katz Gibbs; Kathleen McCarthy; Michael Glenwood Gibbs
Published by Inkandescent Publishing Company (2014)
ISBN 10: 0991301684 ISBN 13: 9780991301683
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