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This book has a wealth of material combining practical experience and good research to give you a series of tools, techniques and real life examples to help you achieve your negotiation objectives. Many RDC clients have been businesses that have learned how to sell more successfully. Other clients have improved their buying skills. A few clients have applied the RDC techniques outside the business environment altogether - in such areas as international diplomatic services. This book explores some of the similarities between negotiations in these different realms plus hostage and kidnap situations. The RDC philosophy is centred on business ethics and a principled approach to negotiation that maximises the value of the outcomes for both parties. It can even create additional value that neither party could find in isolation. RDC delivers successful programmes to a wide variety of clients including Microsoft, Oracle, BT and Siemens plus a large number of smaller companies in a variety of industries. This book takes you through a system for planning and conducting negotiations that will steer you and your team to achieve your negotiation objectives. This is an internationally tried and tested process, with many current Blue Chip organisations applying it daily. All of the RDC clients using these techniques agree they are easy to implement, efficient to review and enable regular achievement of negotiation objectives.
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