Book Trailer 101: How to Create a Book Trailer

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9780993882913: Book Trailer 101: How to Create a Book Trailer
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Like a movie trailer, a book trailer is a teaser designed to get and keep viewers’ interest long enough that they make that important click: to your website, to your promo site, to wherever more information about your book can be gained. With the mass move to the Internet for audiences to seek information and entertainment, a book trailer sets your book apart. It helps you overcome the tough marketing challenges that face both self-published and traditionally published writers. Book Trailer 101 looks at the creation of book trailers as a series of steps. During the process, you will go back and rework previous steps as you learn. Finding a special photo could result in a change of script. Reading a phrase out loud might cause a rewrite to smooth out the delivery. Creating a trailer is an iterative loop of events. Learning to create book trailers has a logical flow. In What is a book trailer? we examine the external characteristics of a trailer by comparing them to the more familiar movie trailer. Then, we look at when to start trailer development, whether trailers work and finally, book trailer levels. In Step 1. Identify Audience, we identify your target reader and buyer, as well as reader expectation and genre, and we look at what makes a trailer go viral. All of this defines who your trailer is aimed at. Now that the target is defined, we begin Step 2. Create Building Blocks by describing the book with elements you can use to create your log-lines, tag line, high/low concept and praise. With the phrases and building blocks complete, in Step 3. Select Approach, we look at various trailer approaches, along with their strengths and weaknesses, so you can select the appropriate one for your book. We also touch on viral videos. Step 4. Write Script is where the rubber meets the road. The work to this point is all about developing some of the raw materials to write the script for your trailer. First, we dive into the inner workings of a book trailer, examining LEAD timing, components and trailer arc, then move to various script formatting options: timeline, storyboard and screenplay. We also offer script-writing tips from a variety of industry professionals. With your script in hand, it is time to start Step 5. Acquire Media and get the media you need. It is important that you not only have the best images, music, voice-over and video for your purposes, but also permission to use them. You will also find a list of website addresses where you can get free or low-cost media. Once you have your script and media, it’s time to Step 6. Assemble the Video. There are many alternatives for the creation of your trailer, depending on the complexity of the script/media, as well as which computer platform you are working on. Do you do it yourself or pay someone else? We examine DIY vs. vending the assembly of the video. Now that your trailer is complete, how do you Step 7. Upload and Promote your video? This is the time to plan how to maximize the impact of your trailer. That’s it in a nutshell. The process of thinking about, writing and creating your book trailer will give you renewed enthusiasm for your book. It’s interesting, engaging and fun!

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About the Author:

Rich is a seasoned software developer with over 30 years of experience in computer Research and Development (R&D). He spent 22 years in various positions at IBM and two years as the Vice President of R&D for Electronics Workbench in Toronto. From 2000 to 2009, Rich created and owned Rume Interactive Canada, which was sold to Verisk in 2009 and rebranded as Enabl-u Technologies and then Verisk Crime Analytics Canada. Rich ran the Canadian operation since the transfer of ownership until his retirement. His credentials range from deep technical work (five patents in hardware and software) to running R&D. Former chair IBM Microelectronics Canada Lab Patent Review Board. Expert in WordPress plug-in development. Rich has created five generations of eLearning platforms. Designed and wrote full-text search engine including crawling support for large-scale case management system. In 2010 co-authored "Amazon SimpleDB Developer Guide" for Packt Publishing. "It's never been done" is a call to action for Rich. He has built a career on breaking new grounds in the computer field. In 1986 he developed CARES (Computer Assisted Recovery Enhancement System) for the Metropolitan Toronto Police. CARES was the first computer system in the world for aging missing children. Rich has been developing an online course and workshops on how to write a book trailer. There are many sites on how to create a book trailer with iMovie, Movie Maker, Animoto to name a few but they only discussed the steps in assembling the video, not what goes into a good book trailer. Rich set out to define the components, approaches and strategies. To view the work visit BookTrailer101.info - More than how to assemble a video, how to create a Book Trailer.

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Book Description Writing Fairy Press, United States, 2015. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Like a movie trailer, a book trailer is a teaser designed to get and keep viewers interest long enough that they make that important click: to your website, to your promo site, to wherever more information about your book can be gained. With the mass move to the Internet for audiences to seek information and entertainment, a book trailer sets your book apart. It helps you overcome the tough marketing challenges that face both self-published and traditionally published writers. Book Trailer 101 looks at the creation of book trailers as a series of steps. During the process, you will go back and rework previous steps as you learn. Finding a special photo could result in a change of script. Reading a phrase out loud might cause a rewrite to smooth out the delivery. Creating a trailer is an iterative loop of events. Learning to create book trailers has a logical flow. In What is a book trailer? we examine the external characteristics of a trailer by comparing them to the more familiar movie trailer. Then, we look at when to start trailer development, whether trailers work and finally, book trailer levels. In Step 1. Identify Audience, we identify your target reader and buyer, as well as reader expectation and genre, and we look at what makes a trailer go viral. All of this defines who your trailer is aimed at. Now that the target is defined, we begin Step 2. Create Building Blocks by describing the book with elements you can use to create your log-lines, tag line, high/low concept and praise. With the phrases and building blocks complete, in Step 3. Select Approach, we look at various trailer approaches, along with their strengths and weaknesses, so you can select the appropriate one for your book. We also touch on viral videos. Step 4. Write Script is where the rubber meets the road. The work to this point is all about developing some of the raw materials to write the script for your trailer. First, we dive into the inner workings of a book trailer, examining LEAD timing, components and trailer arc, then move to various script formatting options: timeline, storyboard and screenplay. We also offer script-writing tips from a variety of industry professionals. With your script in hand, it is time to start Step 5. Acquire Media and get the media you need. It is important that you not only have the best images, music, voice-over and video for your purposes, but also permission to use them. You will also find a list of website addresses where you can get free or low-cost media. Once you have your script and media, it s time to Step 6. Assemble the Video. There are many alternatives for the creation of your trailer, depending on the complexity of the script/media, as well as which computer platform you are working on. Do you do it yourself or pay someone else? We examine DIY vs. vending the assembly of the video. Now that your trailer is complete, how do you Step 7. Upload and Promote your video? This is the time to plan how to maximize the impact of your trailer. That s it in a nutshell. The process of thinking about, writing and creating your book trailer will give you renewed enthusiasm for your book. It s interesting, engaging and fun!. Seller Inventory # APC9780993882913

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Book Description Writing Fairy Press, United States, 2015. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Like a movie trailer, a book trailer is a teaser designed to get and keep viewers interest long enough that they make that important click: to your website, to your promo site, to wherever more information about your book can be gained. With the mass move to the Internet for audiences to seek information and entertainment, a book trailer sets your book apart. It helps you overcome the tough marketing challenges that face both self-published and traditionally published writers. Book Trailer 101 looks at the creation of book trailers as a series of steps. During the process, you will go back and rework previous steps as you learn. Finding a special photo could result in a change of script. Reading a phrase out loud might cause a rewrite to smooth out the delivery. Creating a trailer is an iterative loop of events. Learning to create book trailers has a logical flow. In What is a book trailer? we examine the external characteristics of a trailer by comparing them to the more familiar movie trailer. Then, we look at when to start trailer development, whether trailers work and finally, book trailer levels. In Step 1. Identify Audience, we identify your target reader and buyer, as well as reader expectation and genre, and we look at what makes a trailer go viral. All of this defines who your trailer is aimed at. Now that the target is defined, we begin Step 2. Create Building Blocks by describing the book with elements you can use to create your log-lines, tag line, high/low concept and praise. With the phrases and building blocks complete, in Step 3. Select Approach, we look at various trailer approaches, along with their strengths and weaknesses, so you can select the appropriate one for your book. We also touch on viral videos. Step 4. Write Script is where the rubber meets the road. The work to this point is all about developing some of the raw materials to write the script for your trailer. First, we dive into the inner workings of a book trailer, examining LEAD timing, components and trailer arc, then move to various script formatting options: timeline, storyboard and screenplay. We also offer script-writing tips from a variety of industry professionals. With your script in hand, it is time to start Step 5. Acquire Media and get the media you need. It is important that you not only have the best images, music, voice-over and video for your purposes, but also permission to use them. You will also find a list of website addresses where you can get free or low-cost media. Once you have your script and media, it s time to Step 6. Assemble the Video. There are many alternatives for the creation of your trailer, depending on the complexity of the script/media, as well as which computer platform you are working on. Do you do it yourself or pay someone else? We examine DIY vs. vending the assembly of the video. Now that your trailer is complete, how do you Step 7. Upload and Promote your video? This is the time to plan how to maximize the impact of your trailer. That s it in a nutshell. The process of thinking about, writing and creating your book trailer will give you renewed enthusiasm for your book. It s interesting, engaging and fun!. Seller Inventory # APC9780993882913

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Book Description The Writing Fairy Press. Paperback. Condition: New. 98 pages. Dimensions: 11.0in. x 8.5in. x 0.2in.Like a movie trailer, a book trailer is a teaser designed to get and keep viewers interest long enough that they make that important click: to your website, to your promo site, to wherever more information about your book can be gained. With the mass move to the Internet for audiences to seek information and entertainment, a book trailer sets your book apart. It helps you overcome the tough marketing challenges that face both self-published and traditionally published writers. Book Trailer 101 looks at the creation of book trailers as a series of steps. During the process, you will go back and rework previous steps as you learn. Finding a special photo could result in a change of script. Reading a phrase out loud might cause a rewrite to smooth out the delivery. Creating a trailer is an iterative loop of events. Learning to create book trailers has a logical flow. In What is a book trailer we examine the external characteristics of a trailer by comparing them to the more familiar movie trailer. Then, we look at when to start trailer development, whether trailers work and finally, book trailer levels. In Step 1. Identify Audience, we identify your target reader and buyer, as well as reader expectation and genre, and we look at what makes a trailer go viral. All of this defines who your trailer is aimed at. Now that the target is defined, we begin Step 2. Create Building Blocks by describing the book with elements you can use to create your log-lines, tag line, highlow concept and praise. With the phrases and building blocks complete, in Step 3. Select Approach, we look at various trailer approaches, along with their strengths and weaknesses, so you can select the appropriate one for your book. We also touch on viral videos. Step 4. Write Script is where the rubber meets the road. The work to this point is all about developing some of the raw materials to write the script for your trailer. First, we dive into the inner workings of a book trailer, examining LEAD timing, components and trailer arc, then move to various script formatting options: timeline, storyboard and screenplay. We also offer script-writing tips from a variety of industry professionals. With your script in hand, it is time to start Step 5. Acquire Media and get the media you need. It is important that you not only have the best images, music, voice-over and video for your purposes, but also permission to use them. You will also find a list of website addresses where you can get free or low-cost media. Once you have your script and media, its time to Step 6. Assemble the Video. There are many alternatives for the creation of your trailer, depending on the complexity of the scriptmedia, as well as which computer platform you are working on. Do you do it yourself or pay someone else We examine DIY vs. vending the assembly of the video. Now that your trailer is complete, how do you Step 7. Upload and Promote your video This is the time to plan how to maximize the impact of your trailer. Thats it in a nutshell. The process of thinking about, writing and creating your book trailer will give you renewed enthusiasm for your book. Its interesting, engaging and fun! This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780993882913

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Book Description Writing Fairy Press, 2015. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9780993882913

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