Journey Builder Developer's Guide

 
9780994311801: Journey Builder Developer's Guide
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A complete guide for developers and integrators working with Salesforce Marketing Cloud. This book describes the core concepts, components, API methods and procedural steps required to build integrated customer journeys using Journey Builder.

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About the Author:

Eliot Harper is an expert in customer journey management with over 15 years of experience in software development. He has designed and implemented a wide array of applications and services related to cross-channel marketing, marketing automation and customer journey lifecycle integration.

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