Empowering Messages Communicating in Colour

 
9780994746207: Empowering Messages Communicating in Colour
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We've all read about colour psychology... this is what it looks like! Colour can be used to create distinct moods and project different personality attributes and is used to alter perceptions or change the way you feel about your own surroundings. No matter the message or mode, colour can create any mood instantly. That's powerful! It has so much impact that it is worth considering before any other time or money is invested in a project as it can so drastically change... everything! Empowering Messages, Communicating in Colour is a handy desk reference or wall chart that explores the symbolism, personality and properties of a full 24 different colour variations and their tints, tones and shades, plus black, white and grey. Printed on 14 point cover stock with UV coating to prevent fading, it folds down conveniently to 8.5 x 11" and expands to 33.75 x 11". Select the best colours to project your image or brand and locate suitable call-to-action choices for each. The user friendly side-by-side format will have you selecting the correct hues with confidence - combining and using them like a pro with the easy-to-use instructions and codes for web and print reproduction. Empowering Messages, Communicating in Colour is for Graphic and Web Design, Interior Design & Decorating, Marketing & Advertising, Promotions & Sales, Personal Interests, Arts, Crafts and Hobbies and for anyone who loves colour! What is it that you want to express? ...there's a colour for that.

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