Relevance: Matter More

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9780996018302: Relevance: Matter More
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Relevance: Matter More harnesses the power of authenticity, mastery, empathy, and action to help people and companies become more relevant in their lives and in the marketplace. In today s age of commoditization, people, products, brands, and companies are becoming interchangeable. The competition to stake a flag on the career path of one s dreams grows fiercer, and downsizing can reverse fortunes in a heartbeat. Security is a myth. People and companies are asking some very fundamental questions, Am I relevant, or am I simply replaceable? Is there a way to matter more in this world?

Phil Styrlund and Tom Hayes, with Marian Deegan, have identified four key dynamics of relevance authenticity, mastery, empathy, and action in a formula that can be applied to the life of a person, an organization, or a product. Drawing upon their personal and business experience, and upon examples from the lives of Theodore Roosevelt, Ada Lovelace, Harper Lee, Ulysses S. Grant, and other men and women whose accomplishments illuminate history, they have created a powerful formula for achieving relevance.

As business leaders working in marketing and sales, the authors have developed methods to distinguish themselves, and their clients, from the masses. In Relevance, they share their toolbox of strategies and tactics to help people elevate their relevance in both their professional and personal lives. They believe that the decision to put authenticity, mastery, and empathy into action is the great differentiator between dreams of potential and the reality of accomplishment.

This lively book brings together the best thinking of today with the best thinking ever to help anyone who truly wants to matter more. Styrlund and Hayes invite readers to apply these principles, and explore what it means to matter more in their own lives, and in the lives of others.

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About the Author:

PHIL STYRLUND
As CEO of The Summit Group, Phil is a recognized thought leader on sales transformation and development as part of the go-to-market strategies of some of the world s premier organizations in the public and private sectors, including Cisco, Xerox, General Mills, Marriott, 3M, Medtronic, Pfizer, Abbott, and U.S. federal government agencies. In addition to keynotes and training programs delivered in more than 45 countries, Phil serves as a coach, mentor, consultant, and advisor to top leaders across a range of industries. Recently, Phil was elected to the board of directors for SAMA (Strategic Account Management Association). He also leads the CEO Forum as part of the annual National Prayer Breakfast in Washington, D.C. Phil has written for, or been cited in, articles in leading publications that include: The Wall Street Journal, the National Account Management Journal, the Los Angeles Times, Inc., and Fast Company, as well as in several best-selling books, including Adversity Quotient and The Power of Purpose. His career includes key leadership positions with US West and ADC Telecommunications. Phil also teaches in various university and executive education programs, and has master s degrees in business administration and telecommunications science. He recently initiated a doctoral program at Middlesex University in London.

Phil resides in Minneapolis, Minnesota, and Santa Barbara, California.

summitvalue.com

TOM HAYES is the founder and owner of Riley Hayes, an advertising agency now in its third decade. Having started his advertising career as a copywriter, Tom has now returned to his love of writing with Relevance: Matter More. He has put the book s principles to use throughout his business, applying them to employee and agency evaluations, and using them in creative briefs, new business pitches, and strategic planning. As a result, Riley Hayes is recognized for work that helps client brands and products matter more to their customers, achieving relevant results. The agency is honored to serve some of America s most prestigious clients, including Delta Air Lines, U.S. Bank, Walgreens, 3M, Allen Edmonds, Alerus Financial, Tradition Capital Bank, Korn Ferry, Scholarship America, and Dunn Bros Coffee. Tom takes particular pride in the ways Riley Hayes has been able to help clients, large and small, enjoy sustainable success. Tom s thoughts on relevance, advertising, and marketing are published in a variety of publications and websites, and can be found on Tom s site, tomhayesmattermore.com. In addition to his agency leadership and writing, Tom shares his thinking about the principles of Relevance: Matter More through speaking engagements and strategic planning sessions. Tom s avocations include helping underserved communities move forward, supporting underserved youth in the pursuit of higher education, and spending as much time as he can in nature. Tom is blessed with a large, loving, Irish-American family, including his wife, Sheila, and adult children Katie, Pat, and Ryan. Tom lives in Shorewood, Minnesota, a short walk from his family s ancestral home. rileyhayes.com tomhayesmattermore.com

MARIAN DEEGAN As the founder of Fortuni, Marian writes for business and health care innovators. Her work is grounded in more than 20 years of national advertising experience and is informed by multidisciplinary credentials in law,philosophy, and the arts. Marian understands the subtle intangibles that bring the facts to life in her profiles of CEOs,surgeons and community leaders. She is a contributing writer and editor for the Immunization Action Coalition and MD News-Minnesota,and a lecturer and consultant on business writing.Marian is committed to client collaborations that support thoughtful, healthy,and inspired communities. fortuni.com

Review:

Relevance: Matter More is that one book that deserves the coveted perch at the very top of the reading stack for anyone striving to make who they are, the work they do, and what they offer to others really matter. This wisdom-laden book is emotionally profound and immensely practical. It's an automatic classic.
--Paul G. Stoltz, Ph.D. Founder and CEO, PEAK Learning®



Relevance: Matter More is an incredible story about how success in the future will be defined as relevance. As the authors so profoundly state, “It’s not what we know that matters, it’ s how what we know matters to someone else.” In a world where everyone strives to be “unique” and “individual,” these terms can lose their meaning, making no one unique or individual. Relevance paints a portrait of the power of humility, self-understanding, deep concern for others, and focused, committed action to redefine our own significance and make a positive impact on the world. The principles explored in Relevance encourage us to become the truly unique individuals we are all meant to be.
--David B. Pyle, Senior Vice President of Dealer Media Sales, AutoTrader Group

Relevance: Matter More models the four essential principles the authors present. This wonderful book is authentic, masterful, empathetic, and chock-full of action—a must-read for anyone longing to rise above the cacophony of commoditization in today’ s world.
--John Busacker, Author of do less, be more: The Life-Changing Power of Focus, Founder of Life-Worth, LLC

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