The Influencer Economy: How to Launch Your Idea, Share It with the World, and Thrive in the Digital Age - Softcover

Williams, Ryan

Softcover

ISBN 10: 0996077111 ISBN 13: 9780996077118

Publisher: Ryno Lab, 2016

Synopsis

When Ryan Williams began attending VidCon, Comic-Con, South by Southwest (SXSW), TechCrunch Disrupt and other tech and fan-geek conferences, he noticed two remarkable things: these events were celebrating geeks, technology, and modern social media; and no one was telling the stories of the awesome people embracing this new form of influence and the wildly successful businesses they were creating. Ryan Williams is a former stand-up comedian turned tech entrepreneur. He was a founding team member at DigiSynd, a pioneering social media marketing group, acquired by Disney in 2008. After leaving Disney to join the Machinima.com, a YouTube video network for the gaming generation, he drove network growth to over 4 Billion video views a month, focused on influencer-driven YouTube video creation. As a start-up marketing executive, he has lead go-to-market product launches for global companies such as Disney, Microsoft, Activision, and Warner Bros. In 2014, Ryan went on to launch a popular podcast dedicated to interviewing the pioneers of what he calls the Influencer Economy. After speaking to more than a hundred artists, experts, and entrepreneurs--from world-famous YouTubers to New York Times best-selling authors to the most creative start-up founders and investors on the planet--he reverse engineered their careers, to understand the stories behind their success, and now presents everything he learned in The Influencer Economy. The three primary steps to success in the Influencer Economy -- launch, share and thrive -- can be applied to both business and life. Ryan tells the fascinating stories of more than a dozen people who turned their visions, ideas, and hobbies into influential and profitable digital media empires. He provides the "Influencer School Lessons" derived from each of these individual's journeys. As well as specific actions that readers can take to follow on the way to launching their own ideas into the online universe. In order to thrive in the digital age, you don't need to go to business school. You don't need an Ivy League degree. You don't need to know celebrities. And you don't need to have a lot of money. You just need to learn the new business framework from the leaders of the Influencer Economy. _____________________________________________ Ryan Williams is an entrepreneur, writer, podcast host and former stand-up comedian. He is the Founder of Ryno Lab; a collaborative influencer-based studio that helps brands and entrepreneurs create digital products, build networks and thrive in the digital age. Ryan's professional experience includes 12 years in marketing, business development, and entertainment. He was an early team member at the venture-backed startups DigiSynd (acquired by Disney), Machinima.com and State.com. He hosts Stories from the Influencer Economy podcast, featured in Apple's "New and Noteworthy" in 2015. He currently lives in Los Angeles, California with his wife and two daughters.

About this title

Review

"Millions have sought their big break online. Ryan Williams has hunted down the few who succeeded, and distilled their inspiring stories into lessons that we can all put to use. It's an engaging, actionable read for anyone looking to gain fans, followers, or customers in the digital age."
- Adam Grant, Wharton professor and NewYork Times bestselling author of ORIGINALS and GIVE AND TAKE
"In an age when a big idea can be launched -- and a big industry shaken up -- with nothing more than a laptop, The Influencer Economy offers a blueprint for how to do it. If you want to understand the way the world works now, this is a must read."
- Willie Geist, host NBC's TODAY and MSNBC's Morning Joe "Full of actionable insights, this book is pure gold for anyone wanting to make it in the Influencer Economy." 
- Nir Eyal, author of "Hooked: How to Build Habit-Forming Products
 
"If you've ever thought about monetizing your passion, Ryan Williams delivers an insiders guide to prospering from the Influencer Economy."  
- Jay Samit, bestselling author of DisruptYou! Master Personal Transformation, Seize Opportunity, and Thrive in theEra of Endless Innovation

Edition details

• Publisher: Ryno Lab
• Publication date: 2016
• Language: English
• ISBN 10: 0996077111
• ISBN 13: 9780996077118
• Binding: Paperback
• Number of pages: 276