Peg Marckworth Competition is Irrelevant

ISBN 13: 9780996155304

Competition is Irrelevant

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A well-crafted brand gives you the right kind of visibility and builds your reputation. However, most professionals and small business owners leave their brand to chance--or think their logo is their brand. Being great at what you do isn't enough, explains Peg Marckworth. Your clients need to recognize your unique capabilities and understand why you are the right choice for them. Competition is Irrelevant offers a step-by-step process to identify your unique offering, define your best clients, and determine effective communication strategies. Competition is Irrelevant is a definitive resource for maximizing potential and profits for your business or career.

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About the Author:

Peg Marckworth is the principal of Marckworth Associates. She creates brands for companies,professionals and individuals that set them apart from the competition and catch the attention of the right clients. Peg has a 25+ year career in communications including co-ownership of an award-winning public relations firm, child welfare administrator, Washington State lobbyist and family therapist. Peg's collaborative, strengths-focused approach is based on her ability to see the potential in others and build on their strengths. Peg's background in marketing, public relations and cognitive behavioral therapy gives her a unique perspective on people's strengths and how to highlight them. Her real world and theoretical understanding of individual and group change helps her clients succeed. Peg holds a Master of Social Work and a BA in Psychology.

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9780996155342: Competition Is Irrelevant: The Essential Workbook for Creating a Stand-Out Brand

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ISBN 10:  0996155341 ISBN 13:  9780996155342
Publisher: Marckworth Associates Inc, 2015
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Book Description Silver Fern Publishing, 2015. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. A well-crafted brand gives you the right kind of visibility and builds your reputation. However, most professionals and small business owners leave their brand to chance--or think their logo is their brand. Being great at what you do isn t enough, explains Peg Marckworth. Your clients need to recognize your unique capabilities and understand why you are the right choice for them. Competition is Irrelevant offers a step-by-step process to identify your unique offering, define your best clients, and determine effective communication strategies. Competition is Irrelevant is a definitive resource for maximizing potential and profits for your business or career. Seller Inventory # APC9780996155304

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Book Description Silver Fern Publishing, 2015. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.A well-crafted brand gives you the right kind of visibility and builds your reputation. However, most professionals and small business owners leave their brand to chance--or think their logo is their brand. Being great at what you do isn t enough, explains Peg Marckworth. Your clients need to recognize your unique capabilities and understand why you are the right choice for them. Competition is Irrelevant offers a step-by-step process to identify your unique offering, define your best clients, and determine effective communication strategies. Competition is Irrelevant is a definitive resource for maximizing potential and profits for your business or career. Seller Inventory # APC9780996155304

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Book Description Silver Fern Publishing. Paperback. Condition: New. 188 pages. Dimensions: 9.2in. x 7.5in. x 0.4in.A well-crafted brand gives you the right kind of disability and builds your reputation. However, most professionals and small business owners leave their brand to chance--or think their logo is their brand. Being great at what you do isnt enough, explains Peg Marckworth. Your clients need to recognize your unique capabilities and understand why you are the right choice for them. Competition is Irrelevant offers a step-by-step process to identify your unique offering, define your best clients, and determine effective communication strategies. Competition is Irrelevant is a definitive resource for maximizing potential and profits for your business or career. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780996155304

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