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Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things (1) - Softcover
Synopsis
We are in the midst of yet another shift in business models because of digital. This time the force for change is not mobility; it’s data and the Internet of Things. The more devices that connect to each other, the more digital creates a personal ecosystem, called Digital Context. Digital Context is as distinct a shift in business strategy from omni-channel as omni-channel was from the first multi-channel business...
About the Author
For over twenty years, Dave has led research and strategy work for clients around the world. Dave founded the Digital Collaboratives in 2013 to help companies collaborate in conducting research about consumers and the impact of digital in their lives. Because of his research and thought leadership, he is one of the youngest recipients of Brigham Young University’s highest award for honored alumni. Dave has lectured at...
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- PublisherBookBaby
- Publication date2016
- ISBN 10 0996941401
- ISBN 13 9780996941402
- BindingPaperback
- LanguageEnglish
- Number of pages238
- Rating
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